How to target the right people?

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A user asks about the most effective advertising platform for targeting the right audience on a limited budget, specifically comparing Facebook/Instagram versus Google Ads.

Expert Response:

  • For Google Ads specifically, two cost-effective approaches are recommended:
    1. Standard Shopping Campaigns with advanced setup configuration
    2. Performance Max campaigns without ad assets

Resources Provided:

  • Video tutorials shared for both recommended strategies
  • Guidance focuses exclusively on Google Ads optimization

Status: The question receives a partial answer addressing Google Ads tactics, but the broader platform comparison (Google vs. Facebook/Instagram) remains unaddressed.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

What is the best way to target the right people with Ads? With a restricted budget is it better Facebook and instagram or Google ads?

2

Hello Jeremie, thank you for your question in the FeedArmy AMA Event.

I can’t speak for other advertising platforms, but for Google Ads the most cost-effective way is to either use standard shopping campaigns, with an advanced setup. Or to use performance max with no ad assets.

For standard shopping setup, have a look at this: https://www.youtube.com/watch?v=CiRIDzRrHno

And for performance max with no ad assets: https://www.youtube.com/watch?v=z6VhX7MqIgY