I have a partner I am working with. My goal is to be able to tell which customers clicked the link from their website. I’d be making a donation to them on any sales they refer to me, but I don’t know how to tell which customers came from their site. Hope this makes sense! Any ideas?
Hi, there.
It looks like what you’re looking for is an affiliate app. You can track this manually by checking the traffic source however this requires additional work that isn’t necessary.
Instead, you can use one of the following apps with free plans to track and payout your affiliates.
Referral and Affiliate Marketing
Other affiliate marketing apps.
Affiliate apps will allow you to create brand ambassadors that can track their own sales in real-time. You can read more about how to start a successful affiliate program here.
Try that out!
Hi @Jconley22 ,
My name is Brian. I’m the cofounder and chief architect at Feedonomics, a full-service data feed management company. What you are looking to do can be done by using Google Analytics and UTMs.
To begin, you will need to connect your website to Google Analytics by following Google’s step-by-step tutorial and setting up conversion tracking to track purchases made on your website.
Once your site is connected, you can set up an Urchin Tracking Module (UTM) that can track the number of visits received to a specific page from a specific link and the number of conversions sourced from that link. You can follow Google’s steps outlined here on how to modify a URL to connect it with a UTM campaign.
Here’s an example.
If your website is www.example.com, and you would like to track the number of visits referred to your website from a partner website, you could use the following parameter setup: https://www.example.com?utm_source=partner-name&utm_medium=organic&utm_campaign=referral
utm_source: the name of the partner that linked to your website
utm_medium: the way the user reached this link (via an ad, organic search, newsletter…etc.)
utm_campaign: the title of your campaign. This should be something you’ll remember. In your case, you’d want to track the number of referrals to your website; here, I named it “referral.”
To track campaign performance, open the Google Analytics Dashboard and select Acquisition > Campaigns > All Campaigns.
From there, you will be able to see the number of visitors who clicked on your page and the number of conversions made via your campaign URL.
Another way to track referrals is to provide a discount or promotional code that customers would enter at checkout to indicate where the original referral came from.
No strategy is 100% perfect, but using both of these game plans in tandem can be helpful in getting the most accurate data.
I hope this helps!