The original poster seeks guidance on tracking conversion sources for Shopify App Store downloads that lead to their merchant portal website. Despite having Google Analytics on both the app store listing and webapp, UTM parameters from the app store aren’t being retained through to conversions.
Proposed Solution:
A Shopify Community team member suggests adding UTM parameters directly to links in the app store listing (e.g., ?utm_source=shopifyappstore&utm_medium=listing&utm_campaign=appname) to track the user journey in Google Analytics.
Related Issue:
Another user reports a similar problem where traffic from Google Ads to their Shopify app page shows as “direct” in GA4 instead of the actual paid source, indicating challenges with attribution tracking across the app installation flow.
Status: The discussion remains open with no confirmed resolution. Two responses appear off-topic (promoting unrelated tracking apps/services).
I recommend checking out “Download Tracker” . This app allows you to offer tracking the digital downloads and also provides analytics on download activity, so you can track how many times a link has been accessed. This app includes a 7-day trial, allowing you to test it out and see if it meets your expectations.
Hope that helps.