How to update B2B store for sales

Store Design
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1

Hello, I built B2B store for embroidery company.
Currently, there is no sales on store, I’d like to hear advice from community.
Here is store link. https://visionembroidery.com/

2

Thanks :sweat_smile:
(I was in a hurry so I forgot to say thank you. :laughing: :innocent: :wink: )

4

Dear @Sheep0218

These are points you can check and improve:

  1. Remove Dummy Text & Fix Minor Typos (Trust & UX): Under the “What Our Customers Say” section, there is a review displaying default Shopify placeholder text (“Add a customer review or testimonial here…”). Additionally, the call-to-action button in the order process section currently says “Show Now” instead of “Shop Now”. Fixing these immediately boosts the site’s professionalism.

  2. Optimize Heading Structure for Local SEO (SEO): While your title tag correctly targets the NYC area, the on-page headings (H1, H2, H3) are a bit too generic (e.g., “Explore Our Custom Apparel Collection”). Establishing a single, keyword-rich H1 (like “Custom Embroidery & Corporate Apparel in NYC”) and using descriptive H2s will help Google rank your site higher for local searches.

  3. Add Detailed Service Descriptions (SEO & UX): The homepage is great for showcasing products and top brands (Adidas, DRI DUCK, etc.), but it lacks substantial text explaining your embroidery process, your state-of-the-art Bardan 12-head machines, and why customers should choose you. Adding 300-500 words of natural, keyword-rich copy will give search engines much more context to rank your pages.

  4. Streamline Menu Navigation (UX): With such a large catalog of product types and brands, the navigation can become overwhelming, especially on mobile devices. Implementing a Mega Menu on desktop and a clean Accordion-style menu on mobile will help users find exactly what they need faster, reducing frustration and drop-offs.

  5. Optimize Images & Page Speed (SEO & UX): The site features many high-resolution product images and a top-of-page slideshow, which can slow down your Largest Contentful Paint (LCP) – a key Google ranking factor. Converting images to next-gen formats like WebP and implementing Lazy Loading for below-the-fold images will significantly speed up page load times and reduce bounce rates.

Good luck!