How to use AI to help with marketing analytics? Is Sidelick reliable?

See my title. Mainly I am interested in how Ai can help.

You can use AI (like ChatGPT, Claude, or Copilot) to analyze trends by providing it with your conversion rates and store URL. However, be cautious: AI is often “confidently incorrect.”

It is best used for feedback and perspective rather than automated data processing. We don’t recommend uploading sensitive customer files to these models. A good strategy is to give the same prompt to three different AI models to see where their perspectives align, much like getting a second opinion from a different agency.

> For our full response, see the AMA stream recording on YouTube. We start answering your question around 00:25:51.

Thank you. That makes sense. I like the idea of using several LLMs to compare.

June