For someone who hasn’t tried Google Ads before, what are the must knows to use Google Ads wisely?
Hello Thomas, thank you for your great question in the FeedArmy AMA Event.
I would say to start with standard shopping campaigns so you can learn which search terms are triggering your ads.
Also, ensure you have no warnings or errors in Google Merchant Center: https://merchants.google.com/mc/products/diagnostics
Optimize your data feed quality by following the requirements and recommendations: https://support.google.com/merchants/answer/7052112?hl=en
Always do at least 3 weeks to 1.5-month testing. Unless something went wrong, don’t check data daily, as it will biased. Long data metrics are used to determine what is working and what is not.