How we aligned marketing + finance on creator ROI

Shopify Discussion
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1

Has anyone else struggled to explain creator work results to a finance team before?

what a Marketing team excels at is noticing the potential.
Finance team wants immediate results.

For many brands, alignment only happens once they stopped using creators work in terms of “content” and started measuring them in terms of actual ROI everyone agreed on.

Once both teams looked at the same data, creator decisions stopped being debated. But trusted.

So,How do you align marketing and finance when it comes to creator performance?

3

Hi, Really well put, especially the shift from engagement metrics to contribution margin. Framing creator performance in finance language instead of marketing language makes a big difference internally. Thank you for sharing.