We would like to highlight the serious business impact this issue has created.
Fabriclore.com is well-recognized in the global marketplace for fabric sourcing, especially for cotton fabric procurement. However, due to the issue caused by the Orderly Emails app, our business inquiries—particularly from cotton fabric buyers—have been drastically affected.
This is not just a technical disruption. It has directly impacted:
Our visibility in search results
Buyer discovery for key product categories
Inbound inquiries from potential customers
Overall business revenue pipeline
The affected category pages were major entry points for our B2B customers, and their loss has significantly reduced engagement from serious buyers.
We request you to treat this as a high business impact issue, not just a technical case. The longer this remains unresolved, the greater the damage to our market position and customer acquisition.
We again urge you to provide:
A clear update on progress
A tentative resolution timeline
Any interim support or recovery guidance to minimize further loss
Clarity on accountability and compensation for the losses caused
We look forward to a more concrete and action-oriented response.
From what is reported recently, there was an incident with the “Orderly Email App“ where a bug caused collections to be unintentionally deleted or modified.
That can definitely explain both the data loss and the sudden drop in organic visibility, since the collection pages often drive a large share of organic traffic.
A couple of ways that may help you are:
1 - Pause or remove the app temporarily: - If you have not done so yet, disable the app to prevent any further changes while you investigate.
2 - Check Shopify activity logs:- Go to Settings - User and Permissions - Recent activity and validate if the app makes those changes. This helps you to identify the root cause.
3 - Try to restore the lost collections:-
If you have a backup app or export, and you can restore from there
If not, check the following points:
Old CSV exports
Google indexed pages (you can recover the content structure from the cached version)
Navigation/Menu if available
Note: Shopify doesn’t always keep a restorable version of deleted resources unless you have backed them up beforehand.
4 - Submit a ticket to both Shopify Support and the app developer: - Even if this is a third-party app issue, Shopify Support can sometimes help with partial recovery logs.
5 - Work on SEO recovery -
Recreate the same URLs
Submit updated sitemap to Google Search Console
Use 301 redirection if URLs have changed
Request indexing of key pages
Ranking drops after structural changes are normal, but if you store the same URLs and content, recovey usually possible over time.
You can use Google Search Console to track for broken links and recreate them or add URL redirects for them. That’s probably the only solution at this time.
As long as pages are recreated quickly there should not be any major SEO impact.
i’ve been through a similar nightmare where a simple plugin messed up our category indexing, and the silence from support is the absolute worst part. it is incredibly stressful watching your search rankings tank in real-time while waiting for a generic response.
For issues with THIRD PARTY services contact that THIRD PARTIES support.
To complain to shopify about the third party app then contact shopify support advisor DIRECTLY on the help site:
Otherwise just recreate the collections, shopify doesn’t have a build in backup system it’s is the merchants responsibility to put such a process in place.
You should already have such a process in place before some random incident happens.
Along with some system to notify of mass deletions or something.
This is also a separation of concerns issue, why is an email app needing write permissions for collections.