Any practical tips for human review on production description populated by ai? How do you go about adding a human touch to the ai content for a new website?
Hey @WingSpan !
Yes, here’s how I usually approach human review on AI-generated product descriptions.
Here’s my process:
Cut generic phrases – AI often uses things like “high quality,” “perfect for everyday use,” or “designed for modern lifestyles.” I remove or rephrase these because they don’t add real value or trust.
Add specific scenarios – Instead of a generic line like:
“This backpack is perfect for travel.”
I rewrite it as:
“Fits under airline seats, ideal for 2–3 day trips when you don’t want checked luggage.”
Add small realities or micro-manes – People trust honesty. For example:
“The battery lasts all day under normal use, though heavy gaming will drain it faster”
Match the brand voice – One of the most important steps in humanizing AI content is making sure the description feels like it’s coming from your brand:
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Minimalist brands – Keep it clean, concise, and to the point. Focus on clarity and essentials; every word should have a purpose. Think “short and sharp” sentences that immediately communicate the benefit.
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Luxury brands – Slow down the rhythm, add a touch of elegance, and evoke emotion. Use sensory details or storytelling elements that make the product feel premium and aspirational.
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Technical or functional products – Highlight concrete specifications, measurable features, and real use-cases. Buyers want to understand exactly what the product does and how it solves their problem.
Consistency is key – every description should sound like it came from the same “person” behind the store, rather than a generic AI voice. This builds trust and makes the shopping experience feel more authentic.
Trim excess – AI often writes too much. I cut the fluff so the description is clear, scannable, and benefit-driven.
Concrete example from my workflow:
AI draft:
“This charger is high quality, durable, and perfect for daily use. It supports fast charging and is designed for modern lifestyles.”
Human review pass (my edit):
“Tired of chargers breaking after 3 months? This one was built to last, supports fast charging, and fits neatly on your desk without clutter.”
Notice how the edited version:
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Adds a relatable problem (“Tired of chargers breaking…”)
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Removes generic praise
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Gives a concrete, real-life scenario
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Keeps it scannable and brand-appropriate
Rule I always follow: If it doesn’t sound like someone actually used the product, it needs another pass.
Cheers,
Nemanja
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