Frustrated of using built-in features of some top SEO apps of Shopify App Store - Avada SEO Suite. How do I get boyond just getting perfect scores for SEO on such apps. Is there any real framework to improve the SEO of my store?
Topic summary
Frustration with built‑in AI features in top Shopify SEO apps (specifically Avada SEO Suite) and concern that chasing “perfect” in‑app SEO scores may not translate to real‑world results.
Requests guidance on how to go beyond score optimization and asks whether a real, actionable framework exists to improve the SEO of a Shopify store.
Context: SEO (Search Engine Optimization) refers to practices that improve a site’s visibility in search engines; Shopify App Store tools often provide automated checks and scores.
No concrete solutions, decisions, or action items emerged in this thread. No supporting attachments or code were referenced.
Status: Open and unresolved. Key unanswered question: What practical framework or methodology—beyond app‑generated scores and AI features—should be used to meaningfully improve a Shopify store’s SEO?
Hi @Devam_51
That is great question, let me break this down for you:
Apps can overlook complex issues like Faceted Navigation (collection filtering), which can generate thousands of duplicate URLs that hurt your ranking. Also, go deeper with Advanced Schema (like FAQPage and Breadcrumbs) to win rich snippets, rather than just relying on the basic tags standard apps provide, you can check out those snippets at our app SearchPie: SEO, Speed & Schema!
Google ranks experts, not just sellers. Write comprehensive guides that link back to your products to signal to Google that you cover the entire topic depth, rather than just selling an item.
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is also worthwhile looking into. They are the criteria Google uses to evaluate the quality and credibility of online content, you can have a read at it here
Hope this helps!