I am frustrated using built-in AI features in SEO apps available on Shopify App store

Frustrated of using built-in features of some top SEO apps of Shopify App Store - Avada SEO Suite. How do I get boyond just getting perfect scores for SEO on such apps. Is there any real framework to improve the SEO of my store?

Hi @Devam_51

That is great question, let me break this down for you:

Apps can overlook complex issues like Faceted Navigation (collection filtering), which can generate thousands of duplicate URLs that hurt your ranking. Also, go deeper with Advanced Schema (like FAQPage and Breadcrumbs) to win rich snippets, rather than just relying on the basic tags standard apps provide, you can check out those snippets at our app SearchPie: SEO, Speed & Schema!

Google ranks experts, not just sellers. Write comprehensive guides that link back to your products to signal to Google that you cover the entire topic depth, rather than just selling an item.

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is also worthwhile looking into. They are the criteria Google uses to evaluate the quality and credibility of online content, you can have a read at it here

Hope this helps!