I am new here and hoping to learn

Shopify Discussion
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1

Recently opened, worked on and started selling the first products on my store Astroimagery Shop. My son Daniel has helped me with the technicalities of getting started on shopify but now begins the marketing and product promotion.

I’m hoping to get something going through Youtube and my website too.

I’d appreciate comments and feedback on what I am creating here as a way of supporting my work and astro art. The images are all produced by me with real photography using my telescope and camera. If it’s OK here’s my astroimagery store link, tell me what you think of my designs and store…

Thanks,

Karl

2

Overall in terms of layout and design your store is pretty clean just a few things that I saw rushing through it.

Screenshot_2026-03-29-22-59-14-925_com.android.chrome
Screenshot_2026-03-29-22-59-14-925_com.android.chrome1080×2340 241 KB

  1. Make this section responsive, so one column for mobile screens.
  2. Make the button text white on contact us page
  3. On the product page, remove the trailing zeroes in your prices kind of takes space and on some makes price go on two lines leaving too much empty space on the right. It also doesn’t add any value. And if you feel ok make font size a bit smaller for the prices.

For now, this looks pretty neat, you can atleast in my little experience make it more known to people out there, once you have made a mark you can try on more intriguing design. I think the niche deserves it.

Good luck with your store and your business.

Best

3

Hi @Astroimagery :waving_hand: Welcome, your may already be ahead of the curve at a meta level.
Most posters boil down’ to “how make money”, so it’s rarity on the forums for new merchants to provide some actual info about the business background and types of products AND the store url.

Location location location
You wouldn’t walk into the jewelry store at a mall asking about tires, etc Using digital meeting place doesn’t remove that
Do make sure to look for the specific sub forums depending on need.
As is drastically increases the likelihood people interested in that will respond or even see it.

So if your if your specifically looking for ONLY ~design feedback, you’ll want to make a separate post in Store Feedback to be on topic
Make sure to be think over any feedback before enacting theme changes as most “recommendations” are just needless busy work that aren’t going to move needles if the business has fundamental problems (e.g. “add video” is pretty useless if there’s no traffic, or budget for adspend, etc)

After that the best course of action I recommend for new merchants needing feedback is to do the tiresome research yourself first of the many many cliche mistakes being made.
e.g. https://community.shopify.com/search?q=no+sales or “no traffic” etc etc ad nauseuam

If this is a hard pivot for you and your first business either take local course in business or communications.
If going to use the forums alot , or relavitley new to the internet read something like https://www.catb.org/~esr/faqs/smart-questions.html, or simpler https://stackoverflow.com/help/how-to-ask
To get the most out of the forums good problem statements and keeping other peoples time in mind pays massive dividends.

And try to avoid questions like “what is the best X” without providing your very specific use case.
Otherwise they just serve as fodder for bots or app sellers, etc as in general the best “thing” is the one you build bespoke.

Good Hunting.

4

Welcome Karl. The real challenge with astro art is you’re in a niche category so regular Meta or Google ads might burn cash fast without good targeting. Youtube makes sense if you can show the telescope work and how the prints are made, that behind-the-scenes stuff works well for building trust in unique products. Are you planning to run ads or just organic content to start?

5

I think you have visited my website right Shabab? I have the homepage here and my shop page here. Thanks for your comments, any help is always appreciated!

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Thanks Otty for your reply first of all. I am thinking about ads but have not been successful with them in the past. My youtube channel is growing and I recently reached monetization. I focus on astrophotgraphy educational and experimental videos but am wondering if a video with behind the scenes as you suggest might work. So far any attempt to sell has been in the form of help support my channel and work….I am also trying to get traffic from my website to my store but my website is only getting 2k visits per month so far.

8

Yeah the “support my channel” angle can feel like charity but showing how you actually capture and process the images turns it into a product story people want to be part of. Your educational stuff is already building the trust so mixing in one process video won’t feel salesy.

9

Hi,
you have your own story and a group of fans who share your love of the starry sky. Your website also features content related to your story. You’ll easily attract enthusiastic users who want to buy your starry sky phone cases.

However, I have just one small suggestion: It’s easy for me to go from your Shopify website to your WordPress site, and then I can’t go back to Shopify. This can confuse organic visitors (who aren’t yet your fans), leading to a poor user experience and potentially losing organic traffic. I suggest you consider balancing this issue.:heart_hands:

10

I am going to do that but bear in mind that I am using a POD service to print the products so what could I show, ow I create the images and edit them? etc….

11

How could I balance the issue and make it easy to return to the shop site? There is a top banner plus also a yellow shop button on my top navigation. Any suggestions?

12

I just check your site. I love how you design it. But adding some extra features and improving the layout can increase the CRO and AOV.

You are show casing the products directly on the site. Which leads to less informational site for the products you are selling.

The website home page must be informational not showing the products. Like check this website with the same product category, but showcasing everything: https://bandkult.de/

13

Yeah exactly, walk through how you shoot the photo on location, then show your editing process in Lightroom or whatever you use to get the final look. That’s the part people find interesting and it’s totally separate from the POD printing anyway.

14

You’ve actually got a solid base — the problem isn’t the idea, it’s clarity and flow.

Right now, the biggest friction is the split between your Shopify store and WordPress site. For a new visitor, it feels like two different businesses. When someone clicks from the shop to the main site and then can’t easily get back, you lose momentum. You either need tighter linking (clear “Shop” and “Back to Store” buttons everywhere) or bring everything under one consistent experience so users don’t have to think.

On the design side, those small things matter more than they seem. Mobile fixes, clearer buttons, and cleaner pricing all improve trust. If something feels slightly off on mobile, people won’t explore especially with niche products where curiosity is your biggest asset.

Marketing-wise, you’re already on the right path by avoiding ads for now. This is a niche that sells through interest, not interruption. The YouTube angle is your strongest play — but instead of just “behind the scenes,” think in terms of storytelling:

  • How the image was captured
  • The challenges (weather, timing, equipment)
  • What makes each shot unique

That builds emotional value, which makes people want the product naturally.

Also, don’t treat your website traffic and YouTube as separate. If you’re getting ~2,000 visits/month, that’s enough to start converting but only if you guide users properly. Add clear CTAs like “View this image in the shop” directly under content or videos.

One more thing people overlook: niche products need context to sell. You’re not just selling images, you’re selling the story behind them. That’s similar to how specialized services are positioned in other industries for example, when people look into something like home construction Baltimore, they don’t just care about the build, they care about the process, trust, and expertise behind it. Same psychology applies here.

If you fix the user flow and double down on content-driven storytelling, you won’t need aggressive ads the audience will come to you.