I can’t connect Shopify to Facebook shop

Topic summary

Issue: During Meta’s Commerce Manager setup for Facebook/Instagram Shops, selecting Shopify as the third‑party and clicking Next repeatedly redirects to a Shopify page to install the “Facebook & Instagram by Meta” app—even though it’s already installed. The user cannot proceed to complete the shop connection.

Evidence: Two screenshots were shared; visuals are central to illustrating the redirection/install loop.

Guidance provided: Follow Shopify’s official setup guide for Facebook and Instagram by Meta to verify all steps are completed in both Shopify Admin and Meta’s Commerce Manager. This may surface any missed permissions, channel connections, or eligibility checks.

Next steps: If the loop persists after following the guide, contact Shopify Support via the Help Center and use live chat for account-specific troubleshooting. Community channels can’t access accounts or investigate setup states.

Status: Unresolved and ongoing. Root cause not identified due to limited information from the setup flow.

Summarized with AI on December 29. AI used: gpt-5.

It took me to Facebook Commence Manager to set up the shop, which then I had to connect the third party (pic 1), Shopify. But after I click next, it seems to take me to a new page (pic2) to install the meta app on Shopify - which I already have! I tried this several times. So now I can’t seem to go any further with setting up the shop for Facebook & Instagram as I want to link my Shopify store with them both, but it keeps taking me to pic 2!!?

Hey, @Amy99 .

Thank you for reaching out.

As there is only two screenshots from the set up process, we’re unable to determine where the issue may be due to a lack of information. That being said, did you get a chance to follow our guide here: Facebook and Instagram by Meta?

If you’ve followed our guide and the problem continues to persist, then it looks like we’ll need to access your account in order to get a closer look at the problem. While we’re unable to provide account-specific support via the Shopify Community, we’d be happy to continue assisting you through live chats. Please visit the Shopify Help Center and login to your account to create a support request.

If you have any other questions on this topic, then don’t hesitate to let us know.