I can't see "Add Block" under Product Pages

Topic summary

User cannot find the “Add block” option in the Product page editor, which they need to surface Metafields on product pages.

  • Likely cause: The store is using Shopify Online Store 1.0, which lacks the section/block-based editor features present in Online Store 2.0.
  • Context: In Online Store 2.0, themes support adding “blocks” within sections on product templates, enabling easier placement of Metafields.

Recommended action:

  • Contact Shopify support to upgrade to Online Store 2.0 (or switch to a 2.0-compatible theme) to enable the “Add block” capability.

Current status/outcome:

  • The original poster agreed to contact Shopify for an upgrade. No confirmation yet that the issue is resolved.

Open points:

  • Whether the store is indeed on 1.0 and if upgrading or changing to a 2.0 theme restores the “Add block” option.

Notes:

  • A screenshot was shared showing the Product page editor without the “Add block” option, supporting the reported issue.
Summarized with AI on January 26. AI used: gpt-5.

Hello,

I want to add couple of Metafields in Product page, but to do that I needed to Add Block, but when I went to Product Pages i don’t have the option “Add Block”

Thank you!

Hi @bobalisa1

This is Richard from PageFly - Shopify Page Builder App, I’d like to suggest this idea:

maybe your store is store version 1.0 you can contact Shopify to get support to upgrade to store version 2.0.

Hope you find my answer helpful!

Best regards,

Richard | PageFly

Oh okay, will try to contact them then. Thank you Richard!