I didn’t make any sales this month, and I don’t understand why customers aren’t buying

[Gunee23]

I’ve been running my store for 4 weeks, and I paid for ads on Instagram. I didn’t make sales this month. My website store is guneemenswear.myshopify.com. what wrong

[fether.app]

Hi @Gunee23,

First of all, hang in there. 4 weeks without sales is frustrating, but it’s a very common “learning phase” for new stores.

I took a quick look at your site. Your products look decent, but the issue likely isn’t your Ads—it’s your Offer.

Instagram traffic is “cold.” Users are scrolling quickly. If they land on a page selling just a single T-shirt for $30, they often bounce because there’s no “urgency” or huge perceived value.

Two actionable tips to fix this:

1. Build Trust First:
Ensure you have a clear “Shipping Policy” and “About Us” visible. New stores often look like dropshipping sites, which scares customers away. Add some reviews (even if they are from friends/family initially) to show social proof.

2. Sell “Looks,” Not Items (The Bundle Strategy):
In menswear, customers often struggle with matching items. Don’t just sell a shirt. Sell a “Date Night Set” (Shirt + Pants) or a “Summer Essentials Kit” (Tee + Shorts).

Grouping products into a Bundle does two things:

• It solves a styling problem for the customer (Convenience).
• It increases the perceived value (especially if you offer a small discount like “Buy the Set, Save 10%”).

You don’t need complex coding for this. You can use a Product Bundle App to create these sets instantly.

For example, here is how we help menswear stores do it using our app, Fether. We let you create a “Shop the Look” bundle right on the product page:

You can try creating a bundle like this to see if it converts your Instagram traffic better.

Good luck!

[tim_1]

Unfortunately, a lot is wrong.

Not gonna talk about value, but lack of trust should be enough.

• Trying to sell something from myshopify.com domain and not willing to spend $50 for a custom one? Not willing to invest money, why?

• Broken FAQ at the bottom of the homepage – no questions, only answers – not willing to invest time in proper configuration, no commitment?

• FAQ at the top menu leads nowhere, why?

• No legal entity info in policy pages – hiding something?

• The only payment option is Yoko – other systems do not trust this merchant?

• Only contact methods are contact form, whatsapp and gmail address – hmm, are they legit at all?

That’s what a visitor would think.
Then there is this font which is hard to read …

[shopiwall]

Hi I visited your store before you put it behind a password and no problem I would do that too. Anyways I did manage to write my detailed feedback on it and some improvement suggestions in this Notion doc.

It’s only for your front page.

Problems with the font, the alignment, not enough content…

I could have given you my feedback on other parts like the checkout page or the collection page for example.

I hope you find it helpful and insightful. If you need help or have questions let me know.

[Howie10]

@tim_1

• Trying to sell something from myshopify.com domain and not willing to spend $50 for a custom one? Not willing to invest money, why?

This is spot on. And reason enough to not have sales.

But I think you are looking at it from an entirely wrong perspective. You’ve only had your site live for a month and you’re already asking why strangers won’t give you money? That to me sounds ridiculously naive and foolish.

And that isn’t your fault most likely. You’ve been told that you can start Shopify for a dollar and make thousands, just like that. It just doesn’t work that way.

Instead of spending money on unfruitful ads, spend it on developing your business. A giveaway in exchange for real reviews would be a better investment than ads at your stage… Or even better, spend it on actually buying and testing your products.

[Adrian_Nathalia]

Your site isn’t live

[Gunee23]

Hi. I am sorry to close my store. my store is now opening. So you can see my Website store. can you explain?

[Gunee23]

Hi. I’m sorry to closemy store. My store is now open. So you can see my Website store. Can you explain? I’m waiting for your response

[Maximus3]

What is wrong with this picture?

1. Weird graphic that doesn’t look good. You have a very long way to go in designing clothing prints.
2. Outrageous price that no one is going to pay. Who in their right mind is gonna pay 70 bucks for that?
3. Generic mockup image from dropshipping website.

Knowing you simply signed up for a dropshipping service that does the work for you, these sections feel a bit scammy, don’t you think? You’re trying to make it seem like you are the one who is making, printing, and shipping the products.

Think about where you are (Africa), what you’re offering (dropshipped clothes for ungodly prices), and who you’re offering it to (US obviously). It sounds pretty crazy.

[shopiwall]

no problem, did you see my feedback I wrote in the Notion doc I shared? What do you think?

[Gunee23]

For what. I sell for international customers. I don’t own Africa.

[Gunee23]

For what. I sell for international customers. I don’t own Africa

[Gunee23]

Yes. I saw your feedback

I hope I learned from you. Thank you for explaining

[rutvik_shop]

Hey @Gunee23

Four weeks and paid Instagram ads with zero sales means something is seriously wrong. Let me tell you exactly what I’m seeing.

First thing, you’re still on a myshopify.com domain. That screams unprofessional and makes people question if you’re even a real business. Get a proper domain immediately. It costs like fifteen bucks and makes a massive difference in how trustworthy you look. Nobody wants to buy from a site that looks temporary.

Your product names are another problem. Just calling something “Hoodie” or “Tshirt” is lazy and terrible for search. Give them actual descriptive names. “Black Oversized Streetwear Hoodie” or “Vintage Graphic Tee - Navy” tells people what they’re looking at and helps with SEO. Right now your products have zero personality.

You’re selling tshirts, hoodies, and caps, which is fine, but you’re treating them like generic items instead of something people actually want to wear. Streetwear is about style, confidence, identity. Right now if you’re just showing product shots with basic names, nobody cares.

Your cart has a slider setup, which is good, but you’re not doing anything with it. Add a progress bar showing how close people are to free shipping or a discount. When someone sees they’re twenty dollars away, they’ll grab another piece. Without that visual push, they just check out with one item or abandon completely.

Show complementary products in that cart. Someone adds a hoodie, show them a matching cap or tshirt. Someone grabs a cap, suggest a hoodie that goes with it. You’re building outfits here, make it easy for people to see what works together without digging through your whole catalog.

Don’t install separate apps for every cart feature. That’ll eat your budget fast. Something like iCart handles everything in one place, keeps costs down, runs smoothly.

But here’s the reality. If you paid for Instagram ads and got zero sales, your store probably isn’t ready for paid traffic yet. You’re sending people to a site that looks unfinished with a myshopify domain and products just called “Hoodie.” Fix these fundamentals first, then think about ads. Otherwise you’re just burning money showing people a store they don’t trust enough to buy from.

[Amit16]

First of all remove “myshopify.com” from your this url https://guneemenswear.myshopify.com/

Second is your website’s homepage size is too much big, you can also check it is +1.80MBs size. Which is too much BIG size. It is making your website too slow.

Try to reduce it as max as possible.

Third is Font is not readable. Just change the font.

Fourth is add email, mobile contact etc at top. it must be visible.

Just make the above changes and then check.

[Worldclassfunnels]

When a new store runs ads for a few weeks without results, it usually comes down to three areas: website clarity, product presentation, or audience targeting.

For example, product pages need to clearly explain benefits, the homepage must quickly build trust, and the ad targeting has to match the type of customer who actually buys.

If you can share what kind of ads you ran and your target audience, people here can help diagnose what might be off.

[AiTrillion]

Hello @Gunee23 ,

I hope you are well!

Can you please provide the information on what is the number of traffic appearing on the store? Can you please confirm if you have either purchased any custom or live domain? It is important because the brand creates more trust than the Shopify one.

Also, I recommend you to think as a customer if you search online about the brand as a customer will you purchase from the store or not?

[dolia_goprofit]

Hi @Gunee23! It’s completely normal for a new store to struggle with sales in the first month, even with Instagram ads. Usually the issue comes from the wrong audience targeting, meaning the people clicking your ads aren’t the ones ready to buy.

New stores also lack trust factors like reviews, social proof, or strong branding, so visitors don’t feel confident enough to purchase yet.

Your product photos, pricing, and the overall look of the website also play a big role, if the store feels new or not very established, people leave quickly.

Finally, Instagram traffic is mostly mobile, so if the website loads slowly or feels confusing, it hurts conversions. None of this means your store is bad; it just means you need to refine your targeting, improve trust, and strengthen the store’s presentation before expecting sales.

[PaulNewton]

Hi @Gunee23 None of the answers here can fix lack of experience, bad business models or broken philosophies.
All problems which fundamentally undermine every repliers advice in threads like these.

@Gunee23

I don’t understand why customers aren’t buying..
what wrong

At what point was it decided that opening a store magically meant other people were suddenly REQUIRED to buy what was being sold for some other persons personal profit.

Merchants that don’t reflect and fix that invalid sentiment , or whatever misleading thought process they’ve trapped themselves into, will continue to have problems or just be the problem.

The tell is when at no point does the merchant talk about the actual business model.
Burning time on theme busy-work isn’t a cure-all guarantee of profits but it is a surefire way to waste time on the wrong things built over quicksand.

[adoric]

I took a look at your store, and with paid Instagram traffic you should be seeing at least a few early conversions, so the main issue is how visitors are guided once they land.

A few things you can improve quickly:

• Your sign up section is low on the page, so most people never see it. Turning that into a popup with a small first-visit offer works way better for cold ad traffic.
• The homepage needs a clearer direction toward key products so shoppers know what to click first.
• Add more trust cues closer to the add to cart button, especially sizing and shipping info. Men’s apparel converts poorly when those details aren’t obvious.
• Since your traffic is paid, you need something that captures interest in the first few seconds or people bounce immediately.

A simple popup flow is usually the fastest fix for this kind of situation, and I can go deeper into what setup fits your layout.