How do I get the word out and advertise?
@Starsucker
If you are just getting started I’d avoid spreading the budget across too many channels. Start with one or two where your target customers actually spend time.
For Shopify I’d test Meta ads for discovery/retargeting and Google Shopping for high-intent traffic. Also make sure your product pages are strong before spending heavily good images clear benefits, reviews, shipping/returns info and an easy checkout.
Start small measure cost per purchase and ROAS then put more budget into what actually converts.