I am just starting my store for a month so SEO is very weak.
My organic traffic accounts for only 20% of total site visits, and my product pages rank on the second or third page of Google for key search terms. Each product page has 150–200 words of description but no meta tags.
What changes should I make to optimize my product pages for better search rankings? Should I focus on improving content length, adding keywords, or building backlinks?
Pls give some advice, thanks
Hi @DarylMaguire95 ,
To improve your product pages’ SEO and boost rankings:
When you’re just starting out, SEO takes time, and ranking on the second or third page means you’re not too far off! With a few smart tweaks, you can definitely improve your rankings and increase organic traffic.
It’s A Big Ranking Factor You’re Missing as Meta Tags directly influence how Google understands and ranks your pages
Your descriptions are 150–200 words, which is a decent start, but longer, well-structured content tends to perform better. Google prefers pages with more depth, so aim for 300–500 words per product page
Here’re some suggestions:
After optimizing your content, next step is building the connection which is internal link, and also the site authority which is backlink. Besides improving your page speed & mobile experience is also important!
As I mentioned, SEO takes time and there’re many factors affect ranking so consistent and patience is needed.
If you need any other assistance, I am willing to help.
Best regards,
Daisy
Hi DarylMaguire,
I would first invest in a keyword tool. There are a lot of free ones like Moz, Wordstream, Ahrefs has a free one too. However, a paid one will really help you out. You can check out some tools on the Shopify app store too.
When you have access to keywords with good search volume, you can use those keywords in your product titles/descriptions. You can even use these keywords to create blogs, this will help your shop domain gain topical authority and the rest of the pages will automatically start ranking higher.
Next up, I would recommend checking your Domain Rating (DR), anything below 50 means you have to work on bringing it ≥ 50. And yes, one way to do this is to build backlinks. However, ensure you check Google’s guidelines on building backlinks, they are quick to flag any reciprocal links. I would recommend getting backlinks from websites with a DR of above 50 as well.
Also, check search console and see the pages that are doing well in terms of clicks or impressions. And target those pages for conversion rate optimization.
Lastly, check all the technical SEO elements, interlinking, page speed, image size, alt text, etc.
Bonus Tip: If you want, you can run free google shopping ads as well. Another way for your products to get discovered without spending anything. Let me know if you want more info on this, I can help you out.
thank you
You can optimize product pages for better SEO in below ways:
Add target keywords to product pages. You can collect popular or top keywords from platforms like Ahrefs or Google Trends, then use them wisely on your product pages, so that it can help improve conversion rate and let Google know your page contents more clearly.
Optimize H1 tags. Having a correct H1 tag can help search engines know your page correctly and after optimizing, the content can be more concentrated and easier to get the details.
Use awesome product images or videos. This can help make your site more accessible, and also provides additional opportunities for SEO optimization by adding keywords.
You can use SEOAnt to optimize page content in an advanced way, as it contains AI Write Generator and Google SEO Advice and you can follow their suggestions to further boost your sales and page content. For more details, you can click here to install and enjoy a 7-day Free Trial as well as a 30% discount SEOAnt 30% Jeffery for further content optimization, thank you.
I added unique product descriptions using the words people actually search for, made sure each image had descriptive alt text, and used headers to break up the content for easier reading.
If the thread is still active: use unique metas, complete Product schema, a short description above the buy box and a detailed one below, compressed images with clear alt text, and interlink to the category and 2 alternatives. I validated the canonical and parameter tweaks with the Ink Digital agency, and the duplicates dropped out of the index.
Hi Daryl, thanks for explaining your situation, and congrats on getting your store up and running.
For a store that’s only been live for about a month, what you’re seeing is completely normal. SEO usually takes a bit of time, especially for new domains, so you’re not starting from a bad place at all.
I’d suggest focusing on a few core areas first:
On-page optimization should be your top priority. Adding clear, unique meta titles and meta descriptions to each product page will help search engines better understand your content and can also improve click-through rates from search results.
When it comes to content, it’s less about simply adding more words and more about adding value. Expanding your product descriptions to around 300–500 words, while focusing on benefits, use cases, and common customer questions, can make a noticeable difference.
For keywords, try to keep things simple and intentional. One main keyword per product, supported by a few closely related terms, is usually enough. As long as the language reads naturally, you’re on the right track.
Internal linking is another area that’s often overlooked. Linking related products and collections helps both users and search engines navigate your store more effectively.
As for backlinks, I wouldn’t rush that yet. Once your on-page SEO is solid, backlinks will be more impactful and easier to build naturally.
If you’d like, I’m happy to review one of your product pages and share a few practical suggestions you can apply right away.
Best regards,
Joshie_Smart
Congrats on your first month! Page 2-3 with no meta tags is actually a decent starting point—it means Google already sees some relevance, you just need to give it more signals.
Here’s my prioritized action plan:
1. Meta Tags (Immediate Win)
This is your lowest-hanging fruit. Without meta tags, Google is auto-generating your search result snippets from random page content. That hurts CTR.
For each product page, add:
Example:
2. Product Description Depth
150-200 words is thin. Google wants to see you’re an “authority” on the product. Aim for 400-600 words, but structure them so they don’t bore customers:
The key is: don’t pad with fluff. Extract real details about the product and present them clearly.
3. Keywords (Strategic Placement)
Don’t keyword-stuff, but do ensure your primary keyword appears in:
4. Backlinks (Long-term Strategy)
You mentioned this last, and that’s correct. Backlinks are powerful but slow. A faster alternative is to build internal links:
This creates a “Topic Cluster” that signals relevance to Google and captures top-of-funnel traffic.
P.S. Since you mentioned time constraints, I’m building a Shopify app called ObsessAI that automates points #1, #2, and #3 above.
It uses Vision AI to analyze your product images, extract features (color, material, style), and generate:
You can run it in bulk across your entire catalog and review suggestions before publishing. Might save you a few hours per product.
PS - link to app - ObsessAI ‑ Retail Agent - Obsess AI - AI Blog Writer & SEO Tool for... | Shopify App Store
Website - https://www.obsessai.com
@DarylMaguire95 Since your store is new, this is normal. First, focus on on-page SEO, not backlinks yet. Add proper SEO titles and meta descriptions, target one main keyword per product, and expand descriptions to 300–500 words with benefits, FAQs, and clear intent. Optimize headings, image alt text, and internal links. Backlinks can come later strong on-page SEO will move you from page 2–3 faster
Optimize your product description for search engines to get organic traffic. Search ranking provides quality traffic as visitors coming from the SERP have been looking for the solution, and they are more likely to convert into buyers.
Follow the steps to optimize product descriptions for SEO:
Log in to your Shopify Admin
Click on the “Products” tab on the left-hand side bar
Select a product you want to optimize or click “Add product”
Write meta title & description:
a. Go to the “Search engine listing” section at the bottom og the page
b. Add appropriate “Page title” (Shopify allows up to 70 characters)
c. In the “Meta description” field, write a compelling product description that includes related keywords (0 to 160 characters)
Add “URL handle” (example: https://new-born-8856.mystore.com/products/)
Go to the top of the page to add the product title, description, image, and other relevant information
Click the “Save” button at the bottom of the page to save changes.
If your product pages sit on page 2 or 3, it usually means Google understands the product, but it does not see enough signals to rank you higher yet.
I my experience, start by writing clean meta titles and meta descriptions for every product (use the main keyword, product type, and a clear benefit), then upgrade your description from “150 to 200 words” to genuinely helpful content like sizing, materials, use-cases, shipping/returns, and FAQs that match what shoppers search.
I would also add basics like: keyword-rich H1, image alt text, internal links from collections and blogs, and Product schema so Google can read price, availability, and reviews properly.
Finally, set up Google Search Console, check which queries already show impressions, and tune those pages first since they’re closest to jumping to page 1.
Taxonomy mapping is an important step to reach the high intent buyers while searching on google shopping.
Our AI analyzes your catalog and maps every product to the official Google Taxonomy (6,000+ categories) ensuring valid feeds for Google Shopping, Meta, and TikTok.
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