Good morning, entrepreneurs,I’ve focused on selling exclusively to the Mexican market through my Shopify store, offering sportswear from my new brand, yet I haven’t managed to make a single sale. I’ve tried boosting the brand’s visibility via social media, SEO optimization, and some Reddit forums but all of this without success— any advides? Everything would be well-received as a feedback.
Kind regards
Hey @JB151
7 months with no sales is tough but without seeing the store it’s hard to pinpoint what’s going wrong. Can you share the URL?
In the meantime, one question: are you getting traffic at all? Check your Shopify Analytics (Analytics → Overview). If you’re getting visits but no sales, the problem is the store itself (trust, pricing, product pages). If you’re getting almost zero visits, the problem is traffic and no amount of store optimization will help until people actually land on your site.
Share the link and I’ll take a look!
Sure! the URL is https://disciplinedhuman.online/. As for visits, in the last quarter I had 112 visitors and 182 sessions. Let me know what you think; I’ll be looking out for your reply.
By the way, I forgot to add in the previous message that I had 505 visitors and 662 sessions over the last 7 months.
I checked your store and I want to be honest with you: the store itself is actually well designed. The branding is clean, the images look good, the blog is active, and the pages (About, FAQ, Help Center) are all there. That’s more than most stores I review.
But two things are keeping you at zero sales:
You only have 2 products. Two oversized t-shirts is not a store, it’s a sample. Nobody builds a shopping habit around 2 items. A customer lands on your store, sees one white tee and one black tee, and there’s nothing to browse, nothing to compare, no reason to come back. You need at least 10-15 products before the store feels like a real brand worth buying from.
505 visitors in 7 months is essentially no traffic. That’s 2-3 people per day. Even with the best conversion rate in the world (say 5%), that’s maybe 25 sales in 7 months. With a realistic rate of 1-2% and only 2 products, the math just doesn’t work. No amount of SEO or store optimization helps when barely anyone is seeing it.
What I’d focus on in order: first, build out your catalog. More oversized tees, tanks, joggers, shorts, accessories. Give people a reason to browse. Second, once you have a real product range, invest in short video content on TikTok and Reels showing the products in action at the gym. Fitness apparel sells through content, not through SEO.
Third, consider working with micro-influencers in the Mexican fitness space. Even accounts with 5-10k followers can drive real traffic if the audience matches.
The foundation is solid. You just need more products and a real traffic strategy before anything else will matter.
Good luck, the brand concept is strong!
First – Mateo has very valid points in the post above.
And – there are stores with very limited set of products.
For example – Products – zweineunneun has 4.
But these stores usually have their traffic from somewhere else, like another site, or social media followers, etc and some special meaning behind their product.
Where do you expect your visitors to come from?
Naturally, from SEO? You do not have enough text for product descriptions.
Social media? – not enough followers there as well…
When you’re offering something for sale, you need to consider who may be interested in your products and why would they want to buy them.
If you’re developing your own brand – why would anyone be interested in your brand compared to all other sportswear brands?
What’s your selling point?
Currently, you’re in the same niche as thousands of print on demand stores – your products are just t-shirts with (maybe) unusual design.
Why would Google/AI recommend your site over all your competitors?
And when/if visitors will come to your store – why would they want to buy your products rather than others?
Are your products better then competition – some high tech materials, unique fit, great price, entry to giveaway lottery, feeling of being a part of something special?
This you need to make obvious both to your visitors and search engines, including AI.
Mateo and tim already hit the big ones (2 products is too thin, and your traffic has to come from somewhere). I’d add one thing that changes how you read all of this: 505 visitors in 7 months is about 2-3 a day. That’s too little to draw any conclusion from. Even a well-built store at a solid 2% conversion would need a lot more traffic before a sale is even statistically likely, so “zero sales” here mostly means “not enough of the right people have seen it yet,” not that the store is broken.
So I’d flip the order. Before touching the store again, pick one channel and get it to maybe 30-50 visits a day of the right audience. Only at that volume does zero-vs-some-sales actually tell you anything. Right now you’re optimizing in the dark.
And on the brand itself: sportswear in Mexico is wall-to-wall competition with the big names on price. Two tees won’t pull cold traffic on their own. The “disciplined human” identity is the only real wedge you have, someone has to want to belong to that, not just buy a shirt. Where are you trying to get traffic from right now?
Thanks for your reply; it’s an excellent contribution.
Hello there @JB151
No sales for seven months is typically a sign to validate the entire funnel, not just traffic. Use analytics to see if visitors are actually making it to your store, then take a look at your product pricing, product pages, trust signals, shiping costs, and checkout process. Have friends or other members of your target market walk through the process of buying and provide candid feedback. If you’re seeing low traffic, try collaborating with local creatives or working small, targeted campaigns to test what works before scaling.
Hi @JB151 .
Not making a sale yet is really common for new brands. Do not give up!
First, check your Shopify Analytics to see how much traffic you are getting. No traffic means focus on marketing. Traffic with no sales means something in your store needs fixing.
For Mexico, TikTok is huge right now, especially for sportswear. Short workout videos showing your product cost nothing and can reach thousands of people quickly.
Also, make sure your store is fully in Spanish, prices are in Mexican pesos, and shipping is very clear. Any confusion there stops people from buying.
Adding a WhatsApp button to your store also builds trust instantly with Mexican customers.
What does your current traffic look like? That would help narrow down exactly where to focus!
Have you added Google ads ,google GSC