A couple of people have suggested rewriting your manufacturer descriptions, and respectfully, I’d skip that for now. I checked a handful of the products and they seem to be ~100 words long. I’d spend the time on these instead:
Your collection pages have no copy. /collections/bongs holds hundreds of products and the description is empty, and it’s the same across the others. That’s your biggest organic miss by a mile, because “bongs” and “dab rigs” are what people search, not individual product names.
Filtering on those pages is only product type, availability, and price. For 700+ bongs that isn’t as helpful as it could be. I’d suggest at least adding the facet ‘joint size’ since that seems to come up in a lot of product and product titles.
Search has the same root problem. I ran “14mm male bowl” on your site and got 501 results back, because native search just ORs the words together. The most common buying question in your category returns a wall.
Then, one data-hygiene thing: Every product bar one carries a “Fulfilled by Crowdship” tag, and the word Crowdship appears in the rendered HTML of both your product and collection pages, so something is printing it. Worth tracking down, because a fulfilment partner’s name on the shelf sits awkwardly beside the Attleboro storefront story.
Last one that nobody’s mentioned is local. Google and Meta both prohibit advertising smoking accessories, so paid is largely closed to you, which makes organic and local the entire game. You’ve got what most online smoke shops would kill for: a real storefront with an address and hours.
A fully built Google Business Profile with reviews asked for at the counter is your highest-return channel and it costs nothing, and the local pack around Attleboro is winnable in a way that ranking nationally for “bongs” is not.
Full disclosure, I built Carti, an AI sales assistant for Shopify, and your store is one of the better fits I’ve seen posted here.
With 726 bongs and 364 parts and accessories, the question that stops the sale in this category is nearly always compatibility. What joint size is this, is it 14mm male or female, will this banger fit my rig, quartz or borosilicate, etc. No product page covers that across a catalog your size, and @clickfromai’s metafield suggestion is exactly the right groundwork, because an assistant can then answer straight from those specs.
Carti handles the search side too, since people shop by “something small and discreet for travel” while native search wants the exact keyword. If you’re interested in the conversion boost, it only takes about 5 minutes to install and setup. Plus, there’s a very generous free plan.
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