Could you share your store url?
Your said you have traffic, but can you tell how big the traffic is?
Topic summary
Store owner relaunched a Shopify boutique after a hiatus, reporting traffic but zero sales. Shared URL (SVDesignsLLC.com) and traffic data: 1,540 sessions (604 TikTok, 299 Facebook, 507 Direct, 130 Others). Seeks actionable ways to improve conversions.
Key recommendations:
- Leverage Etsy assets: import Etsy reviews to Shopify for social proof; include a product insert with survey and coupon in Etsy orders to drive repeat purchases on Shopify.
- Build trust and content: connect Instagram feed, add a fashion-focused blog, showcase at least five testimonials and product reviews, and add close-up detail photos of garments.
- Acquisition shift: social traffic may convert poorly; test Google Ads/Shopping to capture high-intent buyers, consider a specialist, and narrow product assortment to clarify the target audience.
- UX/SEO improvements: add a sticky header; fix empty search results and implement robust filters/search (e.g., synonyms, corrections); display “secure checkout” badges; open social links in new tabs; reduce logo size; add Terms, FAQs, and a sitemap; improve keywords, speed, mobile experience, and backlinks.
Outcome: No resolution yet; actionable next steps outlined. A screenshot example of reviews on the homepage was shared.