I need feedback on my very first store ! (The results are not very good. I think :p)

Topic summary

A first-time dropshipper seeks feedback after spending $110 on TikTok ads over two days, generating nearly 8,000 impressions and 68 clicks but zero conversions, cart additions, or email captures.

Ad Performance Issues:

  • Budget: $60/day yielding clicks but no sales suggests targeting or creative problems
  • Recommendations include refining audience targeting (women 20-35 interested in fitness/yoga), testing user-generated content style videos, and improving click-through rates (currently below the 1.5-3% benchmark)
  • Retargeting campaigns suggested before abandoning the product

Product Page Weaknesses:

  • Lacks urgency indicators, compelling calls-to-action, and trust signals
  • Missing key elements: FAQ section, email capture pop-ups with incentives, social proof from TikTok/Instagram
  • Page appears bland and doesn’t immediately communicate value proposition
  • Needs better review presentation (Judge.me app recommended)

Suggested Improvements:

  • Add “newest products” and “best sellers” sections to homepage
  • Implement discount pop-ups for email collection
  • Include detailed product information (fit, materials, shipping)
  • Test different ad creatives focusing on benefits over aesthetics

The store owner remains motivated to implement feedback and retest before trying alternative products.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

I hadn’t thought about that at all and I think it’s a great idea.
So I’m going to make some changes to my store and redo a campaign (with retargeting ads).
I really want to test the product one last time before trying another one :slightly_smiling_face:
A huge thank you for your time!