I need help SEO and marketing my products online

SEO
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24

Hey @Nesha,

You have a nice Shopify website design and fine products added to it. To grow your store, here are some marketing and SEO recommendations from my side-

  1. Add a favicon; not having any favicon makes your website look unprofessional
  2. Do a quick keyword research through Google Keyword Planner (it’s a free tool) and search for relevant keywords for countries and regions you are targeting. Focus on low and medium difficulty keywords first
  3. On-page optimize your store - Add keywords in H1, H2, meta title, meta description, image alt text, etc.
  4. Publish unique, high-quality content focused on solving problems of your target audience and helping them make their lives better. You already have a blog section on the store, it’s good. Post content regularly, at least one blog a month and increase posting frequency over time. Do internal linking for all blogs and relevant product pages.
  5. Publish guest posts on high-authority websites
  6. Social media marketing, especially on instagram and pinterest
  7. Be active in communities related to your industry and target regions to connect with real people who might be interested in your products.

I hope this answers your query. If you have any question, feel free to reply to this.

26

YouTube, Facebook, Instagram or Pinterest. All of them are available, depending on what kind of product and who is your target customer.

27

Hi Nesha81,

Love that you’re digging into SEO and marketing for Thicky Thick Fashion. Getting advice early is a smart move. No sales background? No problem—we’ll keep it simple and practical. I’ll build on the tips already shared and add a few fresh ones that work well in 2025.

Quick Look at Your Site

I checked out thickythickfashion.com—it has a fun, empowering vibe for women’s fashion. A few quick wins:

  • Add a favicon in Shopify settings so your brand looks polished in browser tabs.

  • Expand product descriptions (200–300 words). For example: “This maxi dress is breathable for hot days and hugs curves just right.”

  • Test speed in Google’s PageSpeed Insights. Compress big images to load faster, especially on mobile.

SEO Basics

SEO is the slow but steady way to bring in free Google traffic. Start with the basics:

  • Keywords: Use Google’s Keyword Planner or Ubersuggest. Look for phrases like “plus size boho dresses” or “curvy maxi dresses.” Focus on ones with lower competition.

  • On-page updates: Refresh titles (e.g., “Boho Maxi Dress – Flattering Fit for Curvy Women”), meta descriptions, and alt text. Sprinkle keywords in naturally.

  • Setup: Add your site to Google Search Console to track progress, and connect Google Analytics for insights. Share links on Pinterest or Reddit to build authority.

Marketing for Sales

Fashion sells best through visuals. Your audience is likely women 25–45 into trendy, curvy styles.

  • Socials: Post outfits, behind-the-scenes, and stories on Instagram, TikTok, or Pinterest 3–5 times a week. Use hashtags like #ThickyThickFashion and reply to comments to grow community.

  • Ads on a budget: Try $10–20/day on Instagram or Google Shopping. Carousel ads and short videos work best for fashion.

  • Email + influencers: Add a signup pop-up with a discount. Send newsletters with styling tips. Partner with micro-influencers—free products for reviews are a good start.

Shopify’s dashboard will show what’s working so you can adjust as you go.

Wrap-Up

Focus on free SEO first. As sales come in, reinvest in ads and influencers. For quick learning, check out Shopify’s blog or Ahrefs on YouTube. You’ve built a cool brand—just a few changes can start building momentum.

If you share more details, like your traffic numbers or target audience, I can tailor this further.

Best,

Lyros (lyros.app)

28

If you don’t have a background in sales/marketing, it’s going to be tough to do everything on your own. I tried at first to read tutorials and optimize by myself, but I didn’t have the patience. What really saved me was working with Rise at Seven. They know how to run a campaign from scratch. They organized my content and social in a way that didn’t look like just advertising, but attracted people organically.

29

Starting from zero can feel overwhelming, but it’s completely doable if you break it down step by step. The first thing I’d look at is making sure your site has the basics covered: clear product titles, proper meta descriptions, and alt text for all images. That alone helps a lot with SEO visibility.

Next, focus on one main traffic source instead of trying everything at once. For small boutiques, organic social (Instagram, TikTok, Pinterest) combined with one or two upsell touchpoints on-site can make a noticeable difference. For example, a simple “frequently bought together” section or an add-to-cart popup can increase average order value without extra ad spend.

Once those foundations are set, you can layer in Google Analytics or Shopify reports to see where traffic drops off and adjust gradually. The key is consistency, not trying to do everything in one week.

30

When you’re just starting out, the most important thing is to build solid foundations before running into advanced tactics. Here’s a simple way I’d approach it if I were in your shoes:

1. Nail the basics first
Make sure your product titles and descriptions are clear, searchable, and include the kind of keywords your real customers would use. Add alt text for images and set up proper meta titles and meta descriptions. These are simple steps that many stores skip, but they make a big difference in how search engines pick up your pages.

2. Focus on one or two channels that fit your niche
For small boutiques, visual platforms like Instagram, Pinterest, or TikTok often outperform paid ads early on. Instead of trying to “do SEO + ads + email + everything” at once, pick one channel where your ideal buyers actually hang out. Post consistently, not perfectly.

3. Optimize your on-site experience for conversions
Driving traffic is only half the battle. Add upsell or cross-sell sections (like “bought together” blocks or a popup after someone clicks Add to Cart). Highlight bestsellers clearly, keep your checkout flow clean, and use one clear CTA per page. These small UX tweaks can lift your sales even with low traffic.

4. Measure and adapt slowly
Install Google Analytics or use Shopify reports to track where your visitors drop off. If traffic is coming but sales aren’t, look at your product presentation and pricing. If there’s no traffic, double down on content and social posting first. It’s better to fix one thing well each month than to burn out chasing 10 strategies at once.

You don’t need a marketing degree to get traction, just a focused plan and consistency. Most successful boutique stores I’ve seen grew by mastering one traffic source and one upsell strategy before adding anything else.

31

Hey @Nesha81

I took a look at your store, and one thing that stands out is the “why” factor.

On the marketing side, before spending on ads, I’d focus on optimizing your cart. Right now, there’s no slide cart drawer, which is something a lot of apparel stores use to keep the shopping experience smooth.

Adding one allows you to suggest related items or complete-the-look products directly in the cart, which can naturally increase average order value.

A progress bar showing how close customers are to discounts or free shipping is another simple way to encourage more purchases, and a countdown timer can help create urgency for special offers.

Instead of installing separate apps for each of these features, you could use an all-in-one tool like iCart. It lets you handle upselling, cross-selling, progress bars, countdowns, and cart optimization all in one place, which saves your budget and keeps the checkout experience seamless.

Focusing on these cart improvements first will give you a better foundation before investing in marketing campaigns.

32

At First you need to check your full website technically perfect check technical or usability, You feel yours self comfortable on your site from mobile or pc . Then for each page sellect few keywords and update new great content for the page and internal link within your pages do for every page, then submit your site to Google Search Console

35

@Nesha81 have you thought about how your store can increase in sales by just adding some reviews to your store through Trustpilot reviews?

36

Well, I will recommend you to do the below things.

  1. You need to start from the SEO basics. For more details I will suggest you use Google search console, which will help you to see, which keyword is bringing peoples to your website.
  2. Use, social media like Instagram, Pinterest and many more where you can target your customer directly. I will also suggest you to post continuously so that people will daily connected to you.

Thanks

37

best of luck for sales field

39

It helps to start small: pick just a few keywords per page, write naturally around them, and link related pages together. Then use Google’s SEO Starter Guide, it’s a free, official resource that explains everything from page titles to structured data in plain English. It’s one of the few SEO guides that stays up-to-date and beginner-friendly.

40

Hello @Nesha81

Honest advise would be hiring SEO expert for shopify.
There are numerous things you can do, but listing all needs expertise to do it.

41

Hii @Nesha81 SEO takes around 3–6 months, while paid ads and social media campaigns can start showing results within a few days. The timeline depends on your goals, competition, and chosen strategy.

43

Hello @Nesha81,

This is Sophia from Tapita AI SEO & Speed Optimizer.

First off, kudos for jumping into running your online boutique at Thicky Thick Fashion, it’s awesome that you’re seeking advice, especially without a sales background.

Here’s my feedbacks for your store:

  1. Start with Your Marketing Funnel and Customer Strategy

Before diving into tactics, think big picture. Build out your marketing funnel using the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) framework.

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Identify your customer persona: Who is your ideal shopper? (E.g., women in their 20s-40s looking for trendy, plus-size fashion? Define age, interests, pain points like finding stylish, comfortable clothes.)

Then map possible touchpoints (e.g., social media scrolls, Google searches, email newsletters) to build your strategy. Decide which channels fit each stage, Instagram/TikTok for TOFU visuals, email for MOFU nurturing, and ads/retargeting for BOFU.

This foundation will help you prioritize without getting overwhelmed.

  1. SEO & Speed Basics

SEO is a marathon, not a sprint. Don’t get frustrated if results take time (3-6 months is common). It’s about ongoing optimization. I did a quick audit of your homepage, and here are some critical issues worth fixing right away:

  • Meta Description: None found.

  • H1 Tag: No H1 found on the page.

  • Favicon: Missing.

  • Page Speed: Desktop is good, but mobile is poor (LCP loads in about 12.3 seconds). Mobile speed is crucial since most shoppers browse on phones. Check out this guide on fixing poor LCP: Why is LCP Poor?

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  • Unoptimized images, use our Tapita app to compress them without losing quality.
  • Submit your sitemap to Google Search Console and use it to monitor crawling/indexing.

For product pages, I noticed many titles and descriptions are basic or minimal (e.g., short/generic names without keywords). This hurts both SEO and user experience, shoppers want details! Fix this first: Use keyword-rich titles like “Women’s Boho Maxi Dress in Blue” instead of just “Blue Dress.” Add unique descriptions (try tools like ChatGPT for ideas) and alt text to images for better search visibility.

Check out our app Tapita AI SEO & Speed (4.9*, 2100+ reviews). It handles SEO optimizations and speed boosts automatically and chat with our support team, and they’ll help fix critical issues like these for you.

  1. Marketing and Product Discovery
  • Visual Platforms: Fashion thrives on visuals. Focus on Instagram, TikTok, and Pinterest for organic reach, post outfit ideas, user-generated content, and stories.
  • Product Grouping: Your products (like bracelets) are listed separately. I suggest the app G: Combined Listings & Variants. It groups related items into variants (e.g., color/size options) while keeping individual URLs for SEO. This can show variant pickers on product and collection pages, making browsing easier and boosting discovery.

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  • Product Images: Make them more professional and high-resolution. Good lighting, models, and multiple angles can increase conversions, shoppers buy what they can visualize.
  1. Conversion Optimization
  • Cart Experience: You can use Dawn theme for free, which has a basic cart drawer. Upgrade to an app-based one if you want features like upsells/cross-sells.
  • Abandoned Cart Recovery: If you’re running ads, set up email flows to recover lost sales. Offer incentives like discounts.
  • Trust Builders: Add badges for free shipping, guarantees, and progress bars (e.g., “Spend $50 more for free shipping”) to reduce hesitation.

These are some starting points, don’t give up soon, test and refine know which thrives your store.

Good luck!

44

Have you thought about using an AI tool to tidy up product titles, descriptions and image alt text directly in Shopify? Naper AI did that for me so I could focus more on marketing channels.

45

Circling back for anyone who finds this later: unique product descriptions plus a well-mapped Google Shopping feed mattered more than any hack. I requested a 90-day audit from the Riordan SEO agency and prioritized in this order: mobile speed, meta tags, descriptions, Merchant Center.

46

Hey,

To grow your online boutique, keep your website clean, fast and easy to use. Use simple keyword and clear product descriptions so Google can understand your pages. Post regular reels, try-ons and new arrivals on Instagram and share updates on Whatsapp. Show customer reviews to build trust. If you can run small instagram ads. Keep checking your traffic and sales to see whats working.

47

I know this thread is a bit older, but these questions keep coming up so here’s my updated take for 2024:

**SEO in 2025 is about Depth, not Tricks.**

Google now rewards:

1. **Comprehensive product descriptions:** Don’t just list features—explain benefits, use cases, and materials.

2. **Structured data:** Schema markup helps Google understand your products and display rich results.

3. **Supporting content:** Blog posts that answer customer questions and link to your products.

**My Recommendations:**

**For Product Pages:**

- Rewrite product descriptions to be 400-600 words.

- Add meta titles/descriptions (this alone can boost CTR 20-30%).

- Add image alt text with keywords.

**For Organic Traffic:**

- Start a blog with 1-2 posts per week.

- Target “how to” and “best X for Y” keywords related to your products.

- Link from blog posts to your product pages.

**For Marketing (beyond SEO):**

- Email list with abandoned cart flows.

- Social proof (reviews, UGC).

-–

**P.S.** I’ve been building an app called ObsessAI that handles the SEO heavy lifting:

- Uses AI to rewrite your product descriptions with proper structure and keywords.

- Generates blog posts automatically, linking back to your products.

Might save you a lot of time if you have 50+ products.

49

@Nesha81,

lots of advice here, and I hope you took something useful away from that.

It’s definitely a challenge to understand whether you’re doing something right with things like marketing as it takes time to see results, and it’s not easy to attribute a success or a failure to a specific action for sure.

As you may have already understood, it’s many pieces coming together slowly that make up a good strategy, which is always in constant flux too.

One thing you could try for a fashion store, is to use product-page cross-sells like matching accessories/outfits, and quantity breaks where relevant, e.g. if you sell things like socks or underwear or something else that fits the bill of customers often wanting to buy more than 1 unit.

SEO brings traffic, but offers help convert it.

I run AS Quantity Break & Upsell app if you’re ever on the lookout for a robust solution for adding offers like that.

Good luck!