I Need Honest Feedback on My Brand & Store

[tjpratt]

Hey everyone,

I’m hoping to get some honest feedback from people who have built Shopify brands and went through a similar situation below.

I launched my men’s accessories brand earlier this year in January, starting with one watch and recently expanding into jewelry (chains and bracelets).

For a while, things actually felt like they were heading in the right direction. Sales were fairly consistent and I felt like I was building momentum. Actually had a few profitable month in April and May.

Over the last couple of months though, that consistency has completely disappeared.

I’ve spent a lot of time trying to improve my store, product pages, photography, and even expanded into jewelry because I thought it would help increase average order value and bring in new customers. Unfortunately, the results haven’t improved the way I hoped.

I’m at a point where I don’t know if the issue is:

• the products,
• the brand,
• the website,
• my offer,
• pricing,
• or something I’m completely overlooking.

I’d really appreciate constructive criticism from people willing to spend a few minutes looking through my store.

I genuinely want honest feedback. If something feels off, confusing, untrustworthy, overpriced, underpriced, or just doesn’t stand out, I’d love to hear it.

I’m looking for things I can improve.

Store: https://lylowatches.com/

Thank you to anyone willing to take a look.

[NKCreativeSoulutions]

Hey! So what changes have you made since April/May?

I like that you have an announcement bar and your menu is sticky. You could probably pep-up the names there, but it’s not a big deal. You have your trust with reviews, returns policy, etc. Your product page uses drop-downs well.

On a computer, the first thing that comes to me, the pop-up… let me settle in a bit first! I see you have the option floating on the page, leave it like that perhaps. When I click on Shop are the pictures and their background colours… and if I hover on them, the change and image size feel aggressive.

Changing to a phone view and tapping on a product and the order of things doesn’t quite seem to make sense. Check your page speed on a phone, that could be an issue, if load times are long.

Back to the computer… and look at this:

Something has gone wrong there, and that could be a part of the loss of trust.

On the whole, you’ve got a pretty good looking store (in my opinion). I’m mostly keen to know what you changed, if it’s the things I mentioned, you might be able to get back rolling quickly.

Other things to consider: Where does your traffic come from? Why are they visiting the store? At what point do they leave?

Hope it all helps and I wish you all the best in success!
Nathan

[Maximus3]

Looking at the watch, I see a generic quartz watch, with no markings or engraving. Could be 50 bucks, could be 5 bucks. So it does bring some questions. Don’t answer to me, you need to figure this out on your own. What is the actual business model? Clearly some type of white/private label, but how far into third parties do you really go? As far as dropshipping? Or do you have your apartment stuffed with products? And at what quality? Because if you are just dropshipping cheap watches with your name on them, your brand is not worth a lot. But if you are sourcing, ordering, doing your own quality checks, packing and shipping, then it stands out a bit more and you can do a lot more with personal contact and branding.

Providing a lifetime warranty is much harder to than you may think, especially with dropshipping. You can claim anything, but the logistics of a customer trying to get their watch or chain fixed or replaced, if you go out of business, or if Shopify shuts down your store, is going to be a nightmare. I would never claim such things if I did not have a clear set-in-stone way of backing it up.

Your Facebook page has zero reviews. You need to work on that.

Your return policy is no good. Self-serve return is the best option. Also your return policy link is just the contact page.

The Contact page is a blank form that probably just came with the theme.

About page is lacking pictures. Sounds like you started with a story and mixed ai descriptions in, making it dull. Where is the life? Where is the workbench? The tools? You say “I” a lot, but who is this “I”? Never heard of him. Can’t put a picture on “I”.

Overall I don’t think I could trust this brand to give me a good product. Images look AI, nothing tells me they are legit. I could be wrong, but this has the smell of white label generic dropshipping, and that’s a hard pass for me…

Watches and other jewelery is hard market to build a brand in. Trust and legitimacy are everything.

[bchen27]

seasonal dips are pretty normal for accessories, especially heading into summer when people shift spending toward travel and experiences. the fact that you had profitable months in april/may is a really good sign though. i’d look at whether your traffic dropped or just your conversion rate because those point to totally different fixes.

one thing that made a big difference for us was upgrading our product photos. for jewelry and watches especially the visuals have to do a lot of heavy lifting since people can’t try stuff on. we use prodofoto for our product shots and it’s been a game changer for making pieces look premium without a full studio setup.

[devcoders]

Hi @tjpratt

I reviewed your website and found several areas that could be improved:

1. SEO Heading Structure

The heading hierarchy is not properly structured. There are multiple H1 tags being used on the same page. Ideally, each page should have one clear primary H1, with H2 and H3 tags used for the remaining section headings.

This should be reviewed across the homepage, product pages, collection pages, and other important pages.

2. Mobile Website Performance

The mobile performance is currently quite slow.

Current performance metrics:

First Contentful Paint: 3.6s

Largest Contentful Paint: 14.1s

Total Blocking Time: 180ms

Cumulative Layout Shift: 0

Speed Index: 9.6s

The biggest concern is the 14.1-second Largest Contentful Paint. The main visible content is taking too long to load on mobile devices, which could negatively impact the user experience and conversions.

3. LCP Element Optimization

The main above-the-fold image or banner should be reviewed because it may be contributing to the high LCP.

The LCP image should be properly compressed, served at the correct dimensions, and loaded with the correct priority. The primary LCP image should not be lazy-loaded.

4. Image Optimization

The website uses a large number of product and lifestyle images. Image file sizes, dimensions, and responsive image loading should be reviewed.

Images should use properly sized responsive sources instead of loading unnecessarily large desktop images on mobile devices.

5. Above-the-Fold Content Loading

Important content visible when the page first loads should be prioritized.

Non-critical sections, images, sliders, reviews, and other content below the fold can be lazy-loaded or deferred where appropriate.

6. Third-Party Apps and Scripts

All third-party Shopify apps, tracking scripts, review widgets, and marketing scripts should be audited.

Unused app scripts should be removed, and non-critical scripts should be deferred where possible.

7. Homepage Heading and Content Hierarchy

The homepage content structure should be improved from an SEO perspective.

The page should have one primary H1 that clearly explains the main product or brand offering. Other section titles should follow a logical H2 and H3 hierarchy.

8. Homepage Brand Positioning

The website looks clean, but the main brand value proposition could be clearer.

Visitors should immediately understand why they should choose Lylo instead of another men’s watch or accessories brand.

The key product or brand differentiator should be communicated more clearly above the fold.

9. Product Page CRO Improvements

The product pages should focus more strongly on the main buying reasons.

Key benefits, product differentiation, warranty, returns, shipping, and trust information should be easy to understand without requiring the customer to search through the page.

10. More Authentic UGC Content

I would recommend adding more customer photos and short customer videos.

Authentic UGC can help improve trust and make the brand feel more established, especially for a newer watch and jewelry brand.

11. Product Review Visibility

The website has customer reviews, but review content could be integrated more strongly into the shopping journey.

For example, review ratings and social proof can be made more visible near key purchase decision areas.

12. Collection and Product Internal Linking

Internal linking between watches, chains, bracelets, and related products should be improved.

This can help both SEO and product discovery.

13. Navigation Structure

The main navigation is currently quite simple. As the product range grows, watches and jewelry should have a clearer navigation structure so customers can quickly find the relevant product category.

14. Footer Structure

The footer structure and labels should be reviewed. Some navigation labels and grouping could be made more professional and consistent.

15. Technical SEO Audit

I would also recommend checking:

Meta titles and meta descriptions

Canonical URLs

Image alt text

Product structured data

Organization schema

Breadcrumb schema

Internal links

Broken links

Sitemap indexing

Robots configuration

Overall, I don’t think the website design is the main problem. The biggest technical issue I noticed is mobile performance, particularly the very high LCP. I would first focus on performance optimization, SEO heading structure, and clearer brand positioning before doing another major redesign.

[rshrivastava63]

@tjpratt ,

Id focus on making your product pages tell more of a story adding stronger trust signals (reviews, UGC, guarantees) and making it clearer why someone should choose your brand over larger competitors.
Also review where your traffic is coming from sometimes the issue is traffic quality rather than the website itself.

Id also recommend investing in SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
More shoppers are discovering brands through AI powered search and answer engines so optimizing your product pages, FAQs, and structured data can help improve your visibility beyond traditional Google search.

Since you were profitable in April and May, Id compare what changed after that ads, pricing, traffic sources, seasonality, or competition.
That comparison may reveal more than a complete store redesign.
Wishing you the best!

[Steve_TopNewYork]

Hey @tjpratt ,

Your store looks clean and professional, and the trust signals like free shipping 30 day returns, and a warranty are a nice touch.

One thing I’d work on is making your value proposition stand out more. Watches and jewelry are very competitive, so visitors should immediately understand what makes Lylo different from other brands beyond the product itself. Highlighting that unique reason more prominently could help improve conversions.

Overall, I think the foundation is solid I’d focus more on strengthening your brand message than making major changes to the website.

Thank You !

[Ros222]

@tjpratt I wouldn’t start with a redesign here. First split the April/May drop into two buckets: did traffic fall, or did conversion rate fall on the same traffic? Those are totally different problems.

On the performance side, a 14s mobile LCP is not a “nice to fix later” thing — for paid or social traffic, that’s basically a tax on every visitor before they even judge the product. Fix the hero/LCP image first, then audit app scripts/review widgets, then re-check product page load on an actual phone.

This breakdown is a decent checklist for connecting speed to conversion leaks: How Shopify Speed Impacts Conversion Rate: Benchmarks + Fixes (2026)

After that, I’d focus the page copy on proof: why this watch, why this brand, shipping/returns/warranty clarity, and real customer/social proof above the fold.