Hi @Ela123 ,
I am from Mageplaza - Shopify solution expert.
I would be happy to review your website and provide feedback on both user experience and SEO. Here are my recommendations:
Firstly, I suggest focusing on improving your SEO to attract organic traffic to your website. A lack of traffic might be the reason why you haven’t made any sales yet. Since you didn’t mention this in your question, I’m making an assumption. Here are some basic elements you should check:
Title Tags & Meta Descriptions:
- Each page should have unique, descriptive title tags and meta descriptions.
- Include relevant keywords without overstuffing.
Content:
- Regularly updated the blog with valuable content on topics.
- Use headings (H1, H2, H3) appropriately to structure content and include keywords.
Besides, I also suggest at looking into content and UX/UI of your website
1. Add Favicon logo
A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.
2.Homepage
2.1.Banner
The banner is too general and doesn’t catch attention. You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection).
Here is the reference:
2.2. New Arrival section
- You should highlight the title of the section like the reference below and larger size of text instead of the small description.
- Make the “Add to Cart”, and price information more noticeable.
- Also, “add to wish list” and “Quick view” buttons is another idea to encourage customers to stay on the site.
2.3. Adding support section
I checked and found that there are no return/refund/shipping policies on your site and this may cause hesitation to purchase.
You should add detailed refund, shipment, and return policies to enhance customer trust and address purchasing hesitation.
Here is the reference:
2.4. FAQs
You can add an FAQs section to address common customer concerns.
Also, expand the chat box to include more general questions for better information.
Here is the reference:
2.5. Adding more section
I see your homepage currently just has one new product section, you should add more sections such as: shop by collection, on sale, etc to encourage customers to stay on the site.
Here is the reference:
3. Search features
You should enhance the search by making larger product images. Include blog search, collection search functionality for better content discovery.
Here is the reference, products with larger images will catch the attention and enhance customer experience
4. Category page
Add more filter options like color, material, on sale, new arrivals, etc., to enhance customer experience, save time customer searching for products and therefore improve conversion rates.
5. Product detail page
5.1. Lack of product information
This might be an issue for the conversion. The product information should be in more detail. Please see the difference between yours and the reference
5.2. Lack of review section
Review will provide customers more information about the product. It will enhance trust and provide more information regarding the product.
The reference:
6. Cart page and check out page
Display recommendations or promotional sections on both pages to effectively promote products and attract customers to buy more.
I hope my recommendation will help you. Feel free to reply for a more detailed analysis on any specific area, or if there are any challenges you have.
Good luck!