I would love some feedback/critique before I officially open my store.
https://northernrosejewelry.com/
Password: rohtro
Thank you!
Topic summary
A jewelry store owner seeks feedback before launching their Northern Rose Jewelry e-commerce site. The store features handmade pieces and includes a plant-a-tree initiative.
Key Recommendations Provided:
Design & Layout:
- Reduce logo size to free up homepage space
- Implement sticky header for easier navigation
- Add a hero banner with eye-catching imagery and clear call-to-action
- Shorten secondary selling proposition for quicker readability
- Consider using a Shopify theme optimized for jewelry (Blum, Sense, Dawn suggested)
Trust & Credibility:
- Add product reviews and ratings (even before launch, plan for future implementation)
- Include customer testimonials with photos and text
- Display user ratings and review counts on product pages
- Add FAQ page to address common customer questions
- Link social media profiles to build brand recognition
Product Pages:
- Use carousel/slideshow for product images instead of long scrolling
- Implement chatbot for customer engagement and retention
Additional Opportunities:
- Offer gift cards (allows sales even when items are out of stock)
- Add blog content to homepage
The owner is receptive to feedback, having already added a testimonial section and planning to incorporate a blog. The discussion remains open as the store has not yet launched.
2 Likes
Hello @NorthernRose
I would like to give you the recommendation to support you
I’ve gone deeply through your store and it looks so impressive i must say but while going through it, i discovered some things which i guess you don’t notice:
1- No Products Review; You can import products review to gain customers trust
2- FAQ page : They are a great way for customers to get quick answers to their questions, and may help to encourage them to purchase your products as they will have more confidence in your store after having their concerns addressed.
3- Chatbot and review: this aid traffic and helps with retaining.
4- I think it’s a great idea to add a few sections like testimonials, blogs to your homepage. This will make the site more engaging and inviting for your visitors.
All these need to be done before you start running ads, which will now be the final work to properly.
I hope the above is useful to you.
Best regards,
GemPages Support Team
1 Like
I did design it myself. What are the necessary functionalities?
Thank you!
Thank you so much!
Since I haven’t launched yet, I don’t have any product reviews to import. I did add a testimonial section on the home page. Do I need a separate testimonials page? I do plan on adding a blog. I hadn’t really considered a FAQ page, but that’s a great idea. What is the chatbot and review?
I really appreciate your feedback!
This is Richard - CRO Expert from PageFly - Shopify Page Builder App. First of all, congrats on your new store! it looks stunning and elegant, I bet you put a lot of effort into it. However, I would like to give some suggestions for your Homepage to make it even better and make more sales.
Homepage
1. Make the logo smaller
The logo appears to be quite large, causing the header to take up a big portion of the homepage. To allow for more content to be displayed and provide visitors with additional information about your offerings, I recommend scaling down the logo slightly.
2. Make the header sticky
After resizing the header, you can make the header sticky. A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and most useful way to access the necessary information for the customers when they reach your website.
3. Create a hero banner
A hero banner is a large, prominently displayed section on the homepage of a website that typically includes an eye-catching image, a headline, and a call-to-action button. It helps you to quickly communicate the website’s message, create a memorable impression on your visitors, and guide them to take specific actions.
I see you are missing this hero banner and it is advisable to add one.
Like this example:
4. Testimonial
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:
Product page
1. Use a carousel/ slideshow for the images
It is suggested that you can use a slideshow/ carousel for your images/ mockup instead of very long scrolling. Here is an example of a slideshow:
2. Include both User rating average and number of ratings
Many users rely on ratings and reviews to select products and displaying them right on each product at the first place can quickly build your credibility.
3. Make the secondary selling proposition shorter
This is key information that isn’t unique to your brand, but will still influence a buyer’s decision. I advise you should make it shorter and quick to read.
Like this:
Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase the mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…
Good luck and happy selling!
Best regards,
Richard | PageFly
Hi there, @NorthernRose .
Your jewelry and your store are so beautiful - you should be so proud! I particularly love the green druzy pear pendant - so unique! Your plant a tree project is also really cool.
I love your "About Us " page, it’s really nice to see an insight into who you are for your customers. Do you have any social media? If you do, it is worth linking these on your store - this helps to build trust and brand recognition. One other opportunity I noticed is that you do not currently sell any gift cards on your store - this is an excellent idea as it means you can continue to make sales even if you are out of stock for items. This help doc walks through how to add this to your store, if you are interested. I trust this helps, good luck with your store launch!
Thank you so much!
1 Like
Thank you so much! I hadn’t even thought about a gift card option. Thank you for the compliments. 