I would love some honest feedback on my new Grounding Store

Store Feedback
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1

Hello everyone!

I’m looking for honest feedback on my store. Could you share your thoughts on the products, prices, and website design? This is my first store, and I want to make sure it’s ready to generate sales.

Additionally, I’m planning to start with Google Ads and would love to know if this is a good strategy for driving traffic.

Thank you so much for your help!

InEarthing.com

2

Hi @Ardeleanu !

Kate here from the PageFly Shopify Landing Page Builder App.

Based on my extensive knowledge in CRO, I recommend the following suggestions to improve your conversion rates:

Homepage

Overall, the homepage layout and color palette are well-designed. However, I noticed that some key sections are missing from the homepage:

1. Add product list section

Adding a product list section to showcase your offerings would greatly enhance the user experience because it allows visitors to quickly see and explore the products available, making it easier for them to find what they’re interested in and encouraging them to make a purchase. This can lead to increased engagement and higher conversion rates.

You can consider adding it under the hero banner here:

PageFlyKate_0-1716342864762.png
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You can check this sample design for reference:

PageFlyKate_1-1716342864804.png
PageFlyKate_1-1716342864804.png1600×859 109 KB

2. More information sections

  • Testimonials or Reviews: Showcasing customer testimonials or product reviews builds credibility and trust, influencing potential customers’ buying decisions.

PageFlyKate_2-1716342863536.png
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  • Trust badges section: This is especially important in the online sale, where customers are often concerned about product quality and payment security.

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3. Add Shoppable Instagram feed

Enhance your store’s visual attractiveness and increase sales opportunities by incorporating shoppable Instagram feeds into your website using the Instagram/Facebook feed App to link your social media.

Apps such as VIBE and Instafeed allow for showcasing engaging Instagram content on your site, including posts and reels, with features to tag products in visuals, enabling direct shopping from the Instagram feed.

PageFlyKate_4-1716342864103.png
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4. Check the store issue

After reloading to review your store, it appears as unavailable, displaying the following message:

PageFlyKate_5-1716342864213.png
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Google Ads

Google Ads can be a great strategy for driving traffic, especially for a new store. Here are some additional tips for using Google Ads:

  • Do your keyword research: Identify the keywords that your target audience is searching for.
  • Write compelling ad copy: Your ad copy should be clear, concise, and highlight the benefits of your products.
  • Set a realistic budget: Start with a small budget and gradually increase it as you learn more about Google Ads.

These tips are a bit long, but please read them all the way through. Best of luck with your business. Keep doing great work!

Kate - PageFly Team

3

Hi @Ardeleanu :grin:

This is Ellie from BOGOS.io Free gift. Congratulations on your first store! Here are some of my impressions on it, feel free to check it out:

1. Website page speed

Your site speed on mobile is 76, and this can be improved to a higher score for better user experience. I’m using Lighthouse to check the speed, you can also use this tool and improve the site based on its recommendations.

And the desktop speed is 93, please keep up the great work!

EllieBOGOS_0-1716350518142.png
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2. Mobile layout

As I surfed your site via mobile layout, I notice that the 10% discount popup is covering the checkout button. Please see my attached screenshot.

This could be annoying to customers and impact your conversion rate.

EllieBOGOS_1-1716350594103.png
EllieBOGOS_1-1716350594103.png700×1600 115 KB

3. Hero banner

  • Personally, when I first saw your website, the text on the hero banner kind of faded into the background. I would recommend you change the text color other than white or dim the light of the background image so it’s easier to read.
  • For the CTA button, I recommend you change it into words that indicate the ‘buying’ action, for example Shop now, Buy now, or Buy now to get 10% off etc. Because the Learn more button can make customers feel like they are redirected to blog content instead.

4. Store availability

I was still looking into the store but seems like you have just closed it!

Let me know by replying when you reopen the store, I will help you check further into your home page, product page and collection page. :grin:

Wish you all the best with your business,

Ellie

4

Hello Ardeleanu,

I am San from MS Web Designer.

The store is not available. If you need any further assistance do let me know.

Regards,

San

5

Howdy! now you can check the site again because we have solved the problem

6

Howdy! Now you can check the site again because we have solved the problem.

7

Howdy! now you can check the site again because we have solved the problem…