Ideal Wholesale and Retail Profit Margin

Hi friends,

I know I’m a little late to the game on this. I have a burning question and would kick myself if I didn’t at least try to ask.

I’m a small batch chocolate business based in Toronto. Over the years, I’ve tried to keep a rough sheet of the prices my competitors use. However, I’ve never really been able to find what a suitable retail and wholesale profit margin would be for my type of business.

Knowing this would greatly help me with my pricing strategy, look at where costs can be cut, and to determine if I’m offering an attractive wholesale price.

Any suggestions?