Hi everyone, I have been getting a couple of views on my website now that it is finshed. I have also started posting reels/pictures and all sorts of content across youtube, instagram and tiktok, but for some reason when I go to my analytics section on my shopify admin it seems like alot of people are only staying on my homepage and not even checking out my products or even leaving abandon carts? what is something that I can do to start getting sales and building trust within my business? Also, any other feedback about my website is greatly helpful thank you.
I must say you have an amazing website, with the right color palette and website theme; however, you can bring further improvements to the website to help it perform better on SERP.
I checked the website on PageSpeed Insights and found that the speed of the website is low on mobile devices. (see the picture below):
Some suggestions that can help you improve the speed of the website are:
Compress images on the website
Remove unused JavaScript and CSS
Implement AMP to enable Google to store cached versions of the pages on the mobile server to reduce the loading time of mobile devices
Enable browser caching
Utilize Content Delivery Network
I also found that the Robots.txt file of the website is not valid, so assess the file and make the required changes in the file.
Consider enhancing the social media engagement of the website, as it can help you interact and engage with the users, and gain their trust to encourage them to purchase from your website.
Adopt an effective link-building strategy:
Create good-quality content in the form of blogs, and post them in the blog section of the website. It can help the website get backlinks from high-authority domain websites.
Collaborate with partners/suppliers/distributors to get backlinks on their websites
Approach related businesses to request backlinks on their websites
Create backlinks by indulging in discussions on forums and digital communities
Contribute to the Press Releases to get backlinks
Follow your competitors’ backlinking strategies
Use SEO tools to identify various link-building opportunities