Improve sales and visitors

[Literally]

I would like some feedback on my store. I have new clothing to add this month and gifts for Xmas

I am working on social marketing and paid adds too

www.thestyleeditltd.com

thanks

[samtech_12]

check the link you send there issue with it

[PageFly-Kate]

Hi @Literally ,

This is Kate from PageFly - Shopify Free Landing Page Builder. That’s good for preparing for Christmas sales from now.

I have just had a look at your store. Your store is well-organized but I would love to provide my recommendations for your store so that it may gain more sales. May it help!

1. Improve the header and announcement bar

• Make the header smaller to improve UX and make room for other key content

  

• Improve your announcement bar with a countdown timer and make it sticky: I notice that currently, you are running on a promotion, you can consider adding a countdown timer as an announcement bar for limited-time offers to create a sense of urgency and drive conversions. Also it’s important to make it sticky even when scrolling down to keep reminding visitors about the promotion. You can take this as a reference:

  

2. Revise your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first. Your current banner does not show off what you sell, does not attract customers, and the CTA button is hidden:

Consider adding a symbol logo beside your store name now. It’s easy to catch customer’s eyes and display in a small area.

Under your hero banner, the background images with product images can help merchants can quickly recognize what the store sells.

3. Fix the mistakes

You should check all pages and make sure the page is responsive on all devices. Here are some mistakes I found so that you can fix them:

On the product image:

Don’t forget to check mobile view too:

4. Add more content on your homepage

• A brand story helps customers understand more about your business and also helps your store look more professional.
• Moreover, users’ perceptions of the site or brand can be positively influenced by the returns policy, and any warranty or guarantee information, which can reassure them that the site is trustworthy. Your information is quite hard to see on Product page now, make it clearer.

Besides building attractive and powerful pages, you should spend time focusing on marketing strategies too. Let me know if you have any questions.

Good luck and have a nice day! Cheers!

[BON_Loyalty]

Hi @Literally ,

I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I’m delighted that you’ve reached out to the community, and I’m excited to offer my insights based on my experience. It’s always great to see passionate business owners seeking ways to enhance their store’s performance. My suggestions below mainly focus on your current collection page’s structure, as I believe there are a few things we can improve here:

1. Optimize the size of the hero image and banner
As I check here, the current hero image at the top is quite large, which pushes the products down. Visitors cannot see the products right away, but they have to scroll down in order to see them because of the big hero image, which is not user-friendly. Consider reducing the hero image height or using a banner with a text overlay that highlights collection-specific details, promotions, or offers.

2. Improve empty space management

• There is also a lot of empty space around the product list and at the bottom of the page. Reduce these gaps to improve user focus on the products
• Remove one of the “Subscribe to email” section here, it’s not neccessary to show both at the same time and create more empty space. Plus, you can make the ‘Subscribe to our emails’ section more compelling by adding a stronger CTA like “Get 10% off your first purchase!” or “Stay updated with exclusive offers and product drops.

3. Increase product listing density
As currently shown, there’s only one, or a few product cards on the entire page, which creates a significant amount of white space around it. Even if there are only a few products in the collection, consider implementing one or more of the following strategies:

• Use a Masonry Grid Layout: Display products in a masonry grid layout (irregular grid structure) to utilize more horizontal space if product images vary in height.
• Show Additional Information or Related Products: Instead of showing just one product card, introduce ‘related products,’ ‘frequently bought together’ items, or other collection previews below to fill in the empty space and encourage cross-selling.

4. Use engaging visual elements
If there are only a few products in the collection, add visual elements like banners, collection descriptions, or icons to fill in the empty spaces and make the page more visually dynamic. This could include:

• A short brand story or collection description on the right/left side.
• A small promotional banner below or to the side of the product list.
• Customer testimonials or review highlights in any unused areas.

5. Optimize filter and sort pptions

• Expand Filter Options: Add more filter options such as price, color, size, and brand to allow customers to narrow down their search more effectively.
• Improve Filter Positioning: The filter currently has limited visibility. It might be beneficial to place it on the left-hand side or make it a sticky bar to ensure easy access.

I hope that these suggestions can be helpful for you to optimize your store’s interface and user experience. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.

Best,

Tracy from the BON Loyalty team