Improving SEO outside home country

Ask Me Anything Q&A SEO Office Hours Repo
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1

Hi Kyle,

We’re an online tea merchant based in the UK. This year, we’re looking to expand our business internationally, particularly in the US. I was wondering if you have any tips on improving SEO for markets outside our home country. For example, should backlinks, keywords, or phrases be tailored specifically to the target country?

Thank you for your time!

2

When expanding to other countries, focus on local keyword research instead of reusing UK terms. Search behavior often changes by market.

Local backlinks, country-specific pages, and correct hreflang setup help search engines understand who you’re targeting.