In stock: allergy control dog treats

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A business owner notices that competitors appear in local Google search results for “hypoallergenic dog treats” with “in stock” labels, but their own company doesn’t show up this way.

Solution provided:

The responder clarifies that achieving this visibility requires setting up local inventory ads through Google Merchant Center, not just a Google Business Profile.

Implementation options:

  • Use the Google and YouTube app for simplified setup
  • Manual configuration through a multi-step process

Key steps for manual setup:

  • Enable local inventory ads
  • Create local products feed and inventory feed
  • Register and submit feeds
  • Request inventory verification
  • Enable local features in Shopping campaigns

Note: This solution applies specifically to businesses with physical store locations. For Google Business Profile-specific questions, the official Google Business Profile community forum was recommended as an alternative resource.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

When I search on Google for “hypoallergenic dog treats” other local companies show us as “in stock: allergy control dog treats” my company doesn’t.

How can I make my Google business profile show this?

2

Hello David, thank you for joining the Shopify AMA. Google Business Profile is very different from Google Ads & Google Merchant Center.

Unless you have meant local listings, in this case if you have a physical location / store, you need to setup a local feed.

You should be able to switch on this feature if you are using the Google and Youtube app with minimal effort.

If you want to manually set it up, here are the steps:

Enable local inventory ads: https://support.google.com/merchants/answer/7457386

Verify your About page (European countries only): https://support.google.com/merchants/answer/7455784

Create a local products feed: https://support.google.com/merchants/answer/7022397

Create a local product inventory feed: https://support.google.com/merchants/answer/7023001

Register and submit local feeds: https://support.google.com/merchants/answer/3061590

Request inventory verification: https://support.google.com/merchants/answer/7022488

Enable local in your Shopping campaigns: https://support.google.com/merchants/answer/7024611

If you did mean Google Business Profile, then I recommend asking this question on the official Google Business Profile community https://support.google.com/business/community