My Meta Pixel is installed but Meta is not receiving the total order value as Shipping and Tips are deliberately removed by Shopify’s app (!). These two items are very important to me, so I need them included in the value sent to Meta. How can I achieve this ? I’ve seen some apps in the store that wil do this - like Trackify - but they are too expensive at $50 per month.
Topic summary
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Main issue: Meta Pixel is installed, but Meta is not receiving the full order value because Shopify’s app removes shipping and tips from the amount sent with the purchase event.
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Importance: Shipping and tips are meaningful to the poster’s revenue, so excluding them underreports conversions and could affect ad optimization/ROAS.
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Context/terms: Meta Pixel = Meta’s (Facebook/Instagram) conversion tracking code. “Order value” refers to the value attached to the Purchase event that Meta uses for reporting and optimization.
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Considered options: Third‑party apps (e.g., Trackify) can include shipping and tips, but the referenced option costs about $50/month, which the poster finds too expensive.
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Ask: A method to include shipping and tips in the value sent to Meta without relying on costly apps.
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Status: No solution provided yet; request remains open for guidance or lower‑cost approaches.