Yes, yesterday shopify fixed it. On our store conversion tracking working fine.
Incomplete Conversion data being sent to google and facebook. Shopify sending on 60% conversion data
Topic summary
Since May 13th, 2023, Shopify merchants are experiencing a significant drop in conversion tracking data sent to Google and Facebook, with only 40-60% of conversions being recorded. The issue affects multiple stores simultaneously and impacts both advertising platforms and Google Analytics reports.
Key Details:
- The problem began at a specific time (around 19:00 GMT on May 12th) and affects the order confirmation/thank you page
- All other events (visitors, sessions, add-to-cart) track correctly; only purchase conversions are affected
- The issue occurs across different themes and payment methods, including Shopify’s own Cash on Delivery app
Impact:
- Google Ads and Facebook campaigns are learning incorrectly, requiring lowered ROAS goals
- Merchants report increased ad spend and decreased conversions
- Some days show up to 87% of purchase events missing
Shopify’s Response:
- Support initially denied the issue, later acknowledged it as “known” and under investigation
- One support agent mentioned changes related to GTM access on non-Plus plans and thank_you URL redirects
- After 2+ months, no official resolution has been provided
Potential Workarounds:
- One user reported success by removing the
{% if first_time_accessed %}condition from tracking codes - Another mentioned using dual Facebook pixels (app + custom) resolved their issue
- Custom JavaScript solutions with time-based deduplication have been attempted
Current Status:
As of the latest posts, the issue remains unresolved for most merchants despite isolated reports of improvement. The discussion reflects ongoing frustration with Shopify’s slow response to a critical tracking problem.