We have been monitoring the performance in Google Search Console and Analytics and noticed that the there is an increase in clicks, CTR and position, however the impressions dropped. Looking closely we noticed a significant drop in the blog traffic.
The decrease started to really stand out after the rollout of the recent spam update. Could you advice on how we can improve the blog performance in order to improve traffic and position?
This pattern matches what many are seeing after the Sept 2025 Google Search Console update. Google removed the &num=100 results-per-page parameter, which reduced how impressions are counted. The result: impressions down, but clicks, CTR, and position steady or improving.
There was also a spam update (Aug–Sept 2025) that wrapped up on Sept 22, which may have affected visibility for some blogs, but the specific trend you described is more about reporting methodology, not a true traffic loss.
What to do:
In GSC → Performance, compare Sept 1–10 vs Sept 16–30. If impressions drop mainly after Sept 12–15, it’s the reporting change.
Check GA4 organic sessions — if they’re steady, your real traffic hasn’t dropped.
For blog posts hit by the spam update, review thin or repetitive content and refresh those pages with stronger insights and internal links.
When I saw the same mismatch, I ran a quick audit in GAfix.ai to make sure my GA4 tracking and consent setup were still working properly. Once I confirmed that data was fine, I knew the issue was mostly reporting, not performance.
In short, your audience is still there. It’s just that Google changed how it counts who sees you.
Thanks for the detailed answer. Very insightful.