Similar question to many people! We’ve been using Shopify for almost a year and have so far only utilised email marketing (not that often though). What would you say are the top 3 features we should be utilising as a new clothing e-commerce business to get more traffic to our site and see conversions. Thank you so much!
Thanks for joining us! Recommending specific features is always a challenge because it’s often so specific to the individual business. With that said, if I had to call out a few under-utilized tools for clothing e-commerce businesses, I would mention the following:
- Reels/TikTok videos: A lot of the clothing brands we encounter still haven’t migrated to video content on social media platforms. This is a huge missed opportunity because video is one of the best tools for driving engagement.
- Product Stories: Most businesses don’t do enough to build out their product pages. Every product page should have a complete structure that tells a story about the product through images, video, copy text, and specific details.
- Google Analytics + Shopify Analytics: The better you understand your numbers, the better positioned you are to improve your website and your marketing activities. The earlier you start leveraging analytics, the better.
Bonus mention: online bookings. Whether for in-store or virtual consultations, offering customers the opportunity to book a time to chat with someone for your team is excellent customer service and offers you a great chance to help get customers past the finish line, or even to upsell.
I hope that helps!