Hi Community,
A pattern I keep noticing with influencer marketing is that brands see orders coming in…
But still struggle to understand what’s truly driving profitable growth.
- Sales look positive.
Which makes it hard to know what to scale and what to cut.
For store owners here:
What helped you get real clarity on influencer performance?
Curious to hear your experiences. 
Hi there @Ayse.AfilliateGrowth An approach that makes sense to me with influencer marketing when a store owner engages different influencers for promotion purposes is to add variation in the selection process.
Basically, select influencers with wildly different styles of promotion and give them different angles to focus on and see which drives more results.
If the store owner is using just a single influencer, then they can give them different approaches for each post or marketing campaign and see which works best.
It’s a smart approach, testing different angles and styles gives me much more clearer signals. It makes influencer marketing feel like experimentation. Thanks for your advice