Initiate Checkout Event Not Being Tracked

Shopify Discussion
1

Ive recently custom coded my buy button to send customer directly to checkout rather than go to cart drawer or cart page from the product page.

The issue i am facing now is that the initiate checkout pixel event is not being fired but instead the ATC event is being fired when the button is clicked. Is there any solution to this?

Ive gone through the whole sales funnel and tested my store but the only issue i am facing is that the initiate checkout pixel event is not being fired.

Please help!

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  • First check whether pixel has been set up properly or not.
  • Pixel should be properly integrate and active.
  • Also make sure while setting up the campaign, pixel should be active/enabled with respective campaign.
3

I can confidently say that all of these things have been setup perfectly. Like i said though, since o the product page the atc button has been custom coded to send customer straight to checkout, it triggers a ATC pixel event rather than initiate checkout.

im assuming i need to setup some sort of back-end code to tell the pixel that once the atc button is clicked it should trigger the initiate checkout pixel event rather than atc. (FYI the atc button is called ‘Buy Now’ on my store)

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All aggregated event measurements have also be set up. I think youve misunderstood the issue i am facing.

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Hey @D_Paloi , You may consider Shopify customer events, then you wil get ATC checkout start, checkout complete, payment info submission events without any custom snippets. The events are managed by Shopify’s browser side API.

Apps like Attribuly will help you collect these events, you may have a trial.