I’m running a store that sells higher-end diaper bags. My prices are very competitive (far lower than the competition) and my Google Ads (shopping campaign) etc have been running for a few months now. But I just can’t get sales. The store works fine functionally (numerous test purchases using various payment methods etc). It seems to be that people are just looking at the product page for 1-2 mins and backing out. I feel like I am missing something. I feel like my store looks considerably better than other stores that sell this product, plus as mentioned the price is extremely competitive, free shipping, free returns etc etc. Am I missing something obvious?
https://thebabybag.se/products/large-diaper-backpack-black-coffee?
Below is the 4 products in merchant center that I am running Google Ads on. The campaign itself is decent (standard shopping) and I have been adding negative keywords etc. Something is just very off and I can’t pinpoint the problem.
Have you tried using Hot Jar or Microsoft Clarity to see what people are doing and looking at once they get to the product page?
Also do you have any abandoned checkouts or is the drop off happening on the product page only?
So if you get a lot of clicks, but no sales, that definately signals something on your website.
The first think I noticd is that your font is a bit old fashioned, try using a more modern looking font.
The website is for sweden, however the website is in English. I recommend localizing to Swedish.
Users also need to see you are trustworthy, with so many fake websites online, users are very careful when buying. Make sure to get reviews, trust badges, etc.
Hi @jamesbleep
If you are getting visitors but they aren’t converting, they may not find your product pages exciting
One thing you can add to get visitors’ attention is to add animations to your add to cart button, Click Me! Add To Cart Button does this.
The animations will make your product pages more appealing and increase the chances that someone will buy a product
Hi James
On the contrary to what everyone here is trying to state about design, and UX / UI - I personally think this is not the issue. We see this exact question frequently in the health & supplements / personal product market.
You are selling a product that is for a mother / fathers child - they are going to be incredibly critical of everything they see due to this being for their child. You need to build trust with the end user, and unfortunately i don’t think google ads alone is going to cut it.
I think you may be best to review your marketing strategy and look into using influencers / sending out your product to creators who can make content showing real use cases with the product, which you can then use as part of your marketing strategy.
I unfortunately think it will be very hard for you to convert cold traffic just from google ads alone without people having prior awareness of your brand, or at least some very solid social proof.
Finally - an honest answer that isn’t trying to sell me an overpriced app for some tacky button animation. Thanks.
