Introducing Shopify Translate & Adapt

Topic summary

Shopify launched the Translate & Adapt app on September 14, 2022 to help merchants add languages and tailor storefront content by market, aiming to increase international traffic and conversions.

Key features:

  • Manual translation: add, edit, and review translations with easy reference to the original copy.
  • Auto-translation: automatically translate store content into up to two additional languages for free.
  • Custom content by market: adapt spelling, vocabulary, and messaging for different markets.
  • Localize everywhere: access the translation editor from resource pages (products, collections, etc.) and the Online Store theme editor.
  • Works with Shopify Markets: pair localized content with localized domains, pricing, payment methods, and more.

Notes:

  • The post includes screenshots illustrating the translation workflows; they are helpful but not required to understand the features.

Next steps and resources:

  • Download via the Shopify App Store (Translate & Adapt) and learn more in the Help Center guide.
  • For questions or feedback, start a new topic in the Shopify Apps board.

Status: Announcement; no discussion or resolution needed beyond provided resources.

Summarized with AI on February 8. AI used: gpt-5.

A new app from Shopify, Translate & Adapt has launched today, September 14, 2022.

This app can help you add new languages, create market-specific content on your storefront, and drive higher international traffic and conversions thanks to the features below!

  • Manual Translation - Merchants can add, edit, and review their translated content for any language while easily referencing their original copy.

  • Auto-translation - Automatically translate your store content in up to two additional languages for free.

  • Custom content by market - Provide a tailored shopping experience for customers in different markets by adapting content to account for spelling, vocabulary, and messaging variations.

  • Localize everywhere - Easily access the editor from any resource page (e.g., products, collections, etc.) or directly in the Online Store theme editor.
  • Works with Shopify Markets - Pair localized content with localized domains, pricing, payment methods, and more to convert more customers around the world.

To get started download the app from the Shopify App Store: Translate and Adapt and to learn more visit the Shopify Help Center: Add language translations using the Translate & Adapt app.

If you have questions, feedback, or need some help please make a new topic in the Shopify Apps board.

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