Invalid format for sub-attributes [product detail]

Suddenly I have about 300 of those issues in google merchant center. Just using stock standard shopify and have some items with 2 custom variants. such as Material and Size.

Google merchant center is throwing up up error and says the product has limited visibility because of that.

Dear Shopify, please fix your feed into the merchant center.

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Since 2 days ago I have the exact same issue. I am also looking for a solution. My assumptions is the same: it has to do with variants as it is mentioned in the Rejected attributes field. I have been trying to edit the variable in different ways but never works

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Having the same issue. Couple of days ago this popped up for around 300 products (out of almost 7000). Most of the ones merchant has flagged, don’t have any options or variants.

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I’m seeing this issue as well but I don’t have any variants. So weird. What theme are you using? I’ve been having issues with my theme is why I ask.

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I’m using Pursuit 2.0 from Mile High Themes.

I’m using spotlight 13.0 at the moment. I was using a data feed app to send that data to google and it might have created a variant. I deleted it so I’ll check back after it updates. Honestly, Ive been having nightmare after nightmare with google merchant center and I’m beginning to think it’s Shopify itself.

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Yes, I think Shopify is mostly to blame. Our merchant account pulls details from Content API.

I’m Using Pipeline.
Is there anyone that can help solve this issue?

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I believe this is some type of issue on Shopify or Merchants end. Shopify Plus customer service is worthless as they only read from a script with no real help.

I’m currently waiting to chat with Shopify Plus “chat support”.

I’ve made them aware of this issue and I’ve referenced this chat url.

I’d advise everyone here that’s having issues to make a complaint to Shopify.

https://help.shopify.com/en/support

Of course, Shopify says everything is absolutely perfect on their end.

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I started to get that today. I looked in my GMC and noticed on the product, clicking on :

Rejected attributes

product detail
Variant:title:Default Title

Sooo, dont know

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What it looks like to me though is that they are trying to improve this and they are going to have the default title as the “Product Detail” … they just coded it incorrectly it seems

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This has to be on Googles end. My Invalid format for sub-attributes [product detail] products went from 330 to 6770 today.

Also, if you have your Youtube channel tied to your store, check the link. Our Youtube social media icon link was changed to some random, incomplete Youtube URL.

Invalid format for sub-attributes [product detail] is related to for example adding commas in the value. Generally commas are used to separate values, and if you use this in product details, without correctly adding the structure it will break.

For example correct structure is

specifications:material:leather

incorrect

specifications:material:leather,polyester

See I added a comma, this will break in Google Merchant Center.

To learn more: https://support.google.com/merchants/answer/9218260

I have the same issue and it affects hundreds of products. It’s definitely nothing I’ve done as I’ve made no changes to anything in Google merchant center or to my products. I created a simple brand new product to test and it received the same error warning in merchant center. So it is definitely being caused by the product feed that Shopify sends to Google (“Content API”). And yet, Shopify supports insist nothing is wrong and told me to ask Google to re-sync. I submitted that request to Google who then replied to me, and said it is indeed a problem with the configuration of Content API. So we really need Shopify to realise there is a problem at their end and fix it asap.

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Hi Emmanuel, thank you for the suggestion. Below an example of a rejected attibute (invalid format)

Rejected attributes

expand_less

product detail

Variant:größe:50ml

As you can see, no commas or any other symbology

It’s possible you have UTF-8 formatting issues. Check your file format, make sure to save the file as UTF-8

I noticed that in the products I have without variant the error is:
Variant:title:Default Title

The products with a variant the error is the variant value:

Variant:größe:50ml

So in any case we get an error

Hi Emmanuel, I am not sure what you are referring to with file formatting. I Import information to merchant through API

Having same issue from last 2 days. Tried multiple things but nothing worked. Should we wait for Shopify or google to review themselves and reolve this issue or is there anything we can do for now ?

If not tried already, contact Google directly here: https://support.google.com/merchants/contact/shopify_3p_support_app

As it sounds to me the issue is the google and youtube app being used.

Alternatively, manually edit the data in Google merchant center or use a supplement feed to overwrite the data.