Is a Blended B2B store possible with headless

Topic summary

A headless store build is underway for a business currently running B2C retail and a Shopify Plus wholesale (B2B) component. They want to adopt Shopify’s blended B2B feature (serving retail and wholesale from one store) and can do this with their current site.

Key question: Can a blended B2B setup be implemented with a headless (decoupled frontend using custom storefront APIs) approach, or is a separate solution required?

No answers or guidance are provided yet. The discussion remains open with no decisions or action items.

Summarized with AI on January 9. AI used: gpt-5.

We are currently building a headless store. We currently run a B2C business, and use shopify+ for a wholesale (B2B) component.

We wish to move to the blended B2B feature, having both wholesale and retail in the one store. We can do this with our current website. But what we wonder is with the headless implementation is there a way to run a blended B2B store, or will we need to plan a separate way to do this?