Is advertising on FB through Shopify's marketing menu effective?

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Topic summary

Main issue: whether to run Facebook ads via Shopify’s “Marketing” menu or directly in Facebook.

Key guidance:

  • Using Facebook Ads Manager (Facebook’s native ad creation/management tool) is recommended for setting up and managing campaigns.
  • You must add the Facebook & Instagram Sales Channel to your Shopify store to connect the platforms.

Trade-offs:

  • Shopify Marketing menu: quicker setup and easier for basic needs.
  • Facebook (Ads Manager) directly: more control, advanced features, and deeper analytics for optimization; potentially more effective if you need granular management.

Outcome/status: No definitive resolution; the choice depends on desired ease vs. control. Action item: install the Facebook & Instagram Sales Channel. No attachments or media referenced.

Summarized with AI on January 7. AI used: gpt-5.
1

Does it matter if I advertise to FB on Shopify through the “Marketing” menu or from FB directly?

It’s clear to me if running through Shopify is either easier or more effective.

2

To advertise on FB you will want to use the Facebook Ad Manager to setup and manage your ads.
You will also need to add the FB & Instagram Sales Channel to your Shopify store.

Hope that helps!
@biznazz101

3

Hi @GregTBD

If you’re looking for quick setup and ease of use, advertising through Shopify’s “Marketing” menu is easier. However, if you need more control, advanced features, and in-depth analytics to optimize your campaigns, advertising directly on Facebook could be more effective.

I hope that this helps!