Is anyone else struggling with Adrian Morrison's free store build?

Topic summary

Multiple users report confusion and frustration with Adrian Morrison’s “free store build” program for Shopify. The primary complaint centers on misleading expectations: participants believed Morrison would build a complete store for them, but instead found themselves responsible for setup with minimal guidance.

Common issues include:

  • Unclear instructions and outdated tutorial videos
  • Missing links and resources promised in videos
  • Confusion about store approval timelines (24-48 hours, not clearly communicated)
  • Uncertainty about shipping configuration and other essential settings
  • Stores allegedly “active” but not findable by potential customers

Community response:

  • One user (NiccosMedia/Niclas) offered free 30-minute consultation calls to help struggling participants
  • Several users expressed interest in this assistance
  • General consensus that the program requires more self-directed work than advertised

Current status: The discussion remains open with no clear resolution. Most participants continue struggling with store setup, with some considering abandoning the program entirely. Users acknowledge learning value but feel the process is harder than expected and lacks adequate support from Morrison himself.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.

I chose the free store build from Adrian Morrison. My store is apparently active but I still have a lot to do. There’s been so many checklists and steps over the last few days that I’m lost. I can’t figure out where to pick up. I don’t think I have shipping set up…among other things. Am I just inept or is this process not smooth ? Who do I email or call ? Is anyone having success w Adrian Morrison’s “free store build” ?

3 Likes

Hello @Patrick2260

Welcome to Shopify Community.

You can seek help of an expert from any freelancing site such as Upwork or Fiverr. They will help you setup your store. Or you can post your questions here, the experts will provide you all the possible solutions.

Thanks

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Hello Patrick,

I can offer you a 30 Minute Call to explain you everything you need to know for Shopify free of charge, If you are interested just ping me and we can get to work.

Greetings Niclas

2 Likes

Hi Nicolas, thanks for helping. I discovered that I had set my store up
correctly and apparently it takes 24-48 hours to be approved. That was
never explained clearly from what I experienced. I would like to chat w
you still. I’m motivated and will accept any help and knowledge you have.
Please respond so we can chat. Thanks so much.

I too have found this process to be not as they said it would be…they said they would build a store, but i am building the store???

2 Likes

Hello Nicolas, I to am struggling with the free store. I do have another store that I’m struggling with and thought that this other would help me catch on to a few things! But now I’m lost and am desperate to learn how to be successful online. Any advice would be greatly appreciated! Thanks, Jessica

1 Like

Hello Niclas,

Hope this found u well. Was going through some of the community chat in regards to Adam Morrison’s program before I went ahead and took the next step with the premium store plan and ran into your comment.

You seem like a very helpful and knowledgeable partner of Shopify and would like to extend myself out to you as well.

If there’s anyway, I could receive your day I’m starting off with the store and Adams program to help me out and figure out more about Shopify and how to become successful.

You can contact me at my email on file, that would be much appreciated, topshelf.dago@gmail.com

Thank u for ur time n consideration

I am so glad I read these reviews. The way Adrian couched this offer gave me the impression that I would just link into the store once it is finished, and then take it from there. I tried to do this but am having a messy time of it. I think I will draw a line under Adrian Morrison and move on. Thanks and be well.

1 Like

I started one yesterday and I think I mean I think I am finished. To answer your question hell yes!

I feel the same way. I’m so lost I guess I’ll have to YouTube it to get my store up and running smh

Guten Abend Niclas
Ich wäre sehr interessiert, habe meinen Shop seit 1 Jahr und bin immer noch nicht online. Die Dame die mir geholfen hat, konnte mir bei diversen dingen nicht helfen.
Freunliche Grüsse aus der Schweiz

C.K

Hey I would love to get on a call if you’re still offering that service.

I’m stuck also

I’m trying to build or finish building the free store and I’m pretty clueless., also. Don’t know what I’ve got right or wrong. Adrian is way to busy making money to help out. It’s supposedly been up for almost a month but, no one can find it to buy anything. I’m super lost. this is harder than building a website on GoDaddy. Good luck to all! I’m thinking I just might be too damn dumb to do all this. hahahahahahahaha

dont feel alone. I have 100 items that I have to find. In the video, he said there is a link below on the page, but there was no link.

I have learned a lot from him, it’s just they are using old videos that have not been updated.

I have never been a seller, and this is really a step out on the limb for me, so I appreciate what I can glean from them.