Is Apple Business Connect worth optimizing for

SEO

Topic summary

A business owner with an existing Google Business Profile is evaluating whether to invest time in Apple Business Connect. They’re seeking guidance on two key questions:

Main concerns:

  • Whether Apple Business Connect provides meaningful ROI or if it won’t significantly impact visibility
  • What setup steps are required if it’s worth pursuing

Current status:

  • Already maintaining Google Business Profile
  • No experience with Apple’s business tools yet
  • Prefers to focus solely on Google if Apple’s platform lacks user engagement

Seeking:

  • Evidence of effectiveness and actual usage data
  • Setup resources and implementation guidance

The discussion remains open with no responses yet, leaving the question of Apple Business Connect’s value for SEO and local discovery unanswered.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

I already have a Google business profile but I haven’t messed around with anything Apple makes yet. Is it worth working on or is it not really going to move the needle? If it is worth working on what all do I need to do?

If this isn’t something people really use anymore I would rather just stick with the Google business thing. If anyone has any resources on if this is actually effective and how you set it up if it is I’d appreciate it

2

Hello @chaiii

If you ask my point of view, i would advise to do it,
We were ignoring bing even, but there are user who are actually using it.

Why do you want to miss a chance of gaining even 1% of the traffic?