Is Cross-Promotion via Popup Allowed Inside a Shopify App?

Is it allowed under Shopify App Store policies to display a popup inside our app’s admin dashboard promoting another Shopify app published by the same developer?

For example, a dismissible popup that links to our other app’s Shopify App Store listing.

Would this be compliant with Shopify’s guidelines?

Promoting your own apps inside your app is generally fine, the thing reviewers care about is that it doesn’t get in the way. Keep it dismissible, don’t fire it on first load before the merchant has actually done anything, and make sure it never blocks a core action. Where people tend to get flagged is when the popup feels like an ad or interrupts onboarding. A small dismissible card or a banner linking to your other listing is a safer pattern than a modal that takes over the screen. Are you thinking a modal on dashboard load, or something more passive like a banner?

Hey @karanQode

Lumine covered it well. I’ll just add that we do this across our own apps and haven’t had any issues with Shopify review. The key is keeping it passive. We use a small dismissible banner (not a modal) that mentions our other apps, and it never blocks anything the merchant is trying to do.

What got us the best results was mentioning the other app contextually, not as a generic ad. For example, if a merchant is setting up something where our other app adds value, we show a short “you might also find X useful for this” type suggestion. Feels like a recommendation, not a promotion