Is Documenting My Journey of Building my App a Good Idea?

Shopify Apps
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Topic summary

Founder of PlusSales, a free Shopify app focused on store optimization and conversion, asks if consistently documenting the build journey would attract feedback and help promotion.

Key feedback:

  • Documenting a SaaS (software-as-a-service) journey can attract other developers, but is weak for converting potential customers (merchants).
  • A follow-up query asks what alternative customer acquisition tactics work instead.

Current actions shared by the founder:

  • Operating via plussales.co and prioritizing SEO (search engine optimization) on-page and off-page.
  • Building a broad network of social media, news, and blog sites to drive traffic to the website rather than the Shopify app listing, and requesting feedback on this strategy.

Status and takeaways:

  • No consensus or detailed alternatives provided yet; the main actionable insight is the audience mismatch of “build in public” content for customer acquisition.
  • Discussion remains open with unanswered questions on effective marketing approaches to reach merchants.
Summarized with AI on December 25. AI used: gpt-5.
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Hey I’m Axel,

Starting in 2020, I spent three years following TikTok gurus and struggling with dropshipping. Having learned from my mistakes, I decided to pivot. Despite the challenges, I had learned a lot about e-commerce, especially about the easy traps and parts of the business where it was easy to get stuck. This led me to create PlusSales, a free Shopify app designed to help merchants optimize their stores and increase conversion rates.

Now, I’m considering documenting and talking about my company and journey consistently as a way to get advice and feedback and as a side bonus promote PlusSales. Do you think this is a good idea? Would people care about following this journey?

I’ve seen others share their stories and get great feedback, but I’m unsure if it would work for me. Any advice or thoughts?

Plus, if you’re interested, check out PlusSales at https://www.plussales.co/

Has anyone done anything similar? Would love to hear your thoughts on this.

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Documenting your journey building a SaaS company is a great way to attract other developers, but a poor way to attract potential customers.

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+1 on this, Also what approach worked for you instead?

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I am also curious, currently I made my own website plussales.co and am upgrading and reinforcing the SEO both in and out of the website, mainly concentrating on creating a large network of SM and news and blog website that all promote not the app listing but the website instead, tell me what you think