Well so far I haven’t experienced less sales or anything negative by dumping GA. Your mileage may vary.
I find google ads ironic… you pay them, they tell you that you got 10,000 hits. Seems a conflict of interest or?
Topic summary
Whether to keep Google Analytics (GA), amid alerts to switch to GA4, versus relying solely on Shopify’s built-in analytics.
Key questions and concerns:
- Is GA necessary for essential functions or advertising attribution, or is Shopify analytics sufficient?
- Potential site performance impact from extra trackers.
- Privacy/data-sharing concerns with Google.
Perspectives and options:
- Some favor removing GA and using privacy-friendly, simpler alternatives like Plausible or Clicky.
- View that GA may be most useful when running significant paid campaigns, especially Google Ads; otherwise, added value is unclear.
- Report from one merchant: removing GA has not reduced sales so far.
- Skepticism about paid ads and the objectivity of ad platform-reported metrics.
Current direction and status:
- The original poster is leaning toward dropping GA now and reinstalling it only if they begin running Google Ads.
- No consensus reached; discussion remains open with requests for more community feedback.