Is Heading on Hero image identified as Title (H1) for SEO

Shopify Discussion

Topic summary

Main issue: How to handle H1 for SEO on a Shopify collection page when a hero image also has a heading/subheading.

Key guidance: Set the collection page title as the H1 (primary heading tag used by search engines to understand the page’s main topic). The H1 should be unique—avoid multiple H1 tags on the same page.

Follow-up concern: The asker wondered if using both a collection title and a hero heading would confuse Search Console. The reply didn’t address Search Console specifically, but emphasized maintaining a single H1.

Outcome/status: The responder checked the store and said it’s fine, implying the current setup follows the single H1 rule with the collection title as H1. A screenshot was shared to illustrate the two headings, but no code changes were required. The discussion appears resolved with no further action items.

Summarized with AI on February 15. AI used: gpt-5.
1

I have been optimising my On-page SEO currently. As we know that the titles on the collection, product or page are recognised by search engines that they are H1 tags, right? Which will help Google knows what our content is all about.

But if I also have a heading and subheading on the Hero images in my collection page, which one gonna be the heading tags for search engines? between the title of the collection page and the heading of Hero image?

Let me know if my question is not clear, and thank you guys in advance.

2

@Passakorn ,

Make your title of the collection page as in H1 tag.

3

What if I use both like this? Would the search console will be confused about which one is the H1 tag?

Screen Shot 2565-06-21 at 15.08.55.png
Screen Shot 2565-06-21 at 15.08.55.png2878×1726 555 KB

4

@Passakorn ,

H1 tag should be unique.

I have checked your store. It is fine.