Is it easier to start fresh or rebrand an online store?

Hi All,

I want to completely rebrand my online business, including the Shopify store.

Would it be easier to close my current store and start over? It will need a new domain, etc., so this just seems like the easiest way?

Thanks.

Thanks. I’m not doing much business tbh so I won’t lose a lot by starting over. Appreciate the reply. :+1:t2: