Hey Community, We just wanna ask, is it good for SEO to add internal linking redirecting to collections or blogs in your Product pages? Does Shopify allow it?
Also, can anyone share the best SEO optimized product description structure for GOOGLE & customers to read? We have used ChatGPT, he said, to add internal linking, add 3/4 FAQs related to the product, etc.
Thank You!
WestStyle Team
Shopify definitely allows it and it’s certainly not bad SEO practice to have them. My understanding is that the search engines also use those links to value how relevant your pages are to a search query. It might be a huge contributor to getting up the ranks, but it adds value (think about it- if someone is looking for soap, they find your blog about soaps, which you sell, but you don’t have links to them, then what’s the point?)
Be wary of keyword stuffing. That’ll penalise you.
As for what ChatGPT said, why not do a quick search online. I’m sure there are many happy “experts” waiting to share their knowledge and probably their business with you.
My answer would be “the most natural with the relevant keywords in a normal flow”.
Thank you for being helpful! Also, can you help us know the best product description structure, like what our description should consist of, FAQs, pain points, etc? To help our customers, Google SEO and LLMs as well.
Hey @WestStyle-HQ
NK’s right on the linking part, Shopify allows it and it genuinely helps, those links pass context to Google and keep people moving deeper into your store. Two things make it count: use descriptive anchor text (link the words “linen shirts,” not “click here”), and keep it to one to three genuinely relevant links per product, like a related collection or a blog that supports the buying decision. More than that starts looking spammy.
For the structure, order it how people actually read. First line leads with the main benefit and works the product name plus keyword in naturally, since that’s what customers skim and what Google pulls for the snippet. Then a few short benefit lines, then specs (material, fit, size, what’s included), because people get hooked on benefits but decide on details. Put the 3 to 4 FAQs at the bottom built from real customer questions, not invented ones. That last part does double duty, it answers buyers and it’s exactly the clean question and answer phrasing Google and LLMs pull and cite. Skip the empty hype adjectives, they do nothing for any of the three.
One catch on the FAQs: to actually show as rich results in Google or get surfaced by AI search, they need FAQPage structured data, and Shopify doesn’t output that for product descriptions on its own. It’s either an app or custom JSON-LD, cleanest done through metafields so the FAQs stay editable per product. If you want it automated across your whole catalog instead of pasted by hand, happy to take a look.
Hope that helps! If it did, a Like and Marking it as Solution goes a long way and helps others find the fix faster too.
Best,
Moeed
Thank you for sharing your knowledge, Moeed
Hey @WestStyle-HQ,
Yes, Shopify allows internal linking and it’s great for SEO — just use descriptive anchor text (e.g. “linen shirts” not “click here”) and keep it to 1–3 relevant links per product.
For product description structure:
- Lead with the main benefit + natural keyword
- Short benefit bullets
- Specs (material, size, fit, what’s included)
- 3–4 real customer FAQs at the bottom
One thing to note on FAQs — Shopify doesn’t auto-generate FAQPage structured data, so they won’t show as rich results in Google without adding JSON-LD schema. This can be set up cleanly through metafields so it scales across your whole catalog.
Thank you for the solution.
You’re welcome and if it helped too, kindly mark it as solution, thanks
yes, internal linking in product descriptions is great for SEO and Shopify absolutely allows it. linking to related collections or blog posts from your product pages helps Google understand how your content is connected and keeps visitors browsing longer instead of bouncing after viewing one product.
for product description structure, keep it simple: lead with a short benefit-driven paragraph (what the product does for the customer, not specs), then a details section with materials/dimensions/care, then 2-3 FAQs that target questions people actually search for. the internal links work best when they’re contextual, like “pairs well with our [collection name] line” vs just a random “check out our blog” at the bottom. don’t overdo it though, 2-3 links per product page is plenty.