Store link: https://arvaneleather.com/
Hi guys,
I’ve been working on my Shopify store for a while and I feel like it’s almost ready, but I’m not fully confident about the conversion side yet.
Before I invest in ads, can anyone review my store and let me know:
Does it look trustworthy?
Are product pages convincing enough?
Anything that might stop a customer from buying?
@arvaneleather, you are on the right track.. good work. Store looks good.. you can move on ads part and you will definitely get the more sales..
Took a look at the store. Photography is solid and the products are cool, but there are a few things that would make me close the tab if I were shopping.
The email popup fires the second the page loads. I haven’t even seen what you sell yet and you’re already asking for my email. Delay that 20-30 seconds minimum, or trigger it on scroll. That alone kills first impressions.
Your hero banner says “Celebrate the Holiday Season” and there’s a “Christmas Gifts for Your Loved Ones” section below it. It’s mid-April. If I see Christmas copy on a store right now, I assume it’s abandoned or nobody’s paying attention. Same thing on the product pages - there’s a “Christmas Leather Jacket Sale” coupon box. Update all of that to something seasonal or just evergreen.
Small thing but “BIG SAVE” in the hero should be “BIG SAVINGS.”
The header says “Free Shipping Worldwide” but the product page says “Shipping calculated at checkout.” That’s a contradiction and it creates doubt right at the buy moment.
I didn’t see any reviews on the product pages either. For $300-400 jackets, that’s a tough ask without social proof. Even 3-5 honest reviews per product would help a lot.
The product photography and the overall vibe are actually strong. Fix the copy freshness + add reviews and you’ll be in much better shape before spending on ads. What’s your plan for collecting reviews?
Hey @arvaneleather over all your website looks great and also i must say that you did a great job but i have one question about it why your menus have so much space see
Took a look — I wouldn’t jump into ads just yet.
Agree with Lumine’s reply here, most of the issues aren’t about design, they’re about trust and consistency, and that’s what usually kills conversions.
The Christmas stuff in April is a big red flag. That alone makes the store feel unattended. Same with the shipping contradiction — “free shipping” vs “calculated at checkout” is the kind of thing that makes people hesitate right at the last step. Also for that price range ($300+), no reviews is tough. The product looks good, but there’s nothing backing it up yet.
One thing I’d add — the store looks nice, but it doesn’t push me to buy. It feels more like I’m browsing than being convinced. For higher-ticket items, the page needs to do more heavy lifting (why this jacket, why now, why trust you).
You’re not far off, but this is one of those cases where spending on ads right now would just expose the weak spots faster. Fix the trust gaps first, then test traffic.
In my point of view, your store is ready to run ads, you just need to focus on the next ads strategy.
Hey, I took a look at what you’re trying to do here, solid foundation, you’re definitely in the “almost there but not yet friction-free” stage.
From a conversion standpoint, I’d focus on a few key things before you spend on ads:
Trust layer (this is usually the silent killer)
Right now, the store needs stronger “proof signals” above the fold—things like clear shipping/returns clarity, brand story positioning, and anything that reduces first-time buyer hesitation.
Product page clarity
Make sure each product page answers three things instantly:
Why this product?
Why your store?
Why now?
If any of those feel even slightly unclear, people bounce.
Look for anything that adds hesitation:
unclear delivery timelines
weak product descriptions
missing lifestyle context images
no obvious reassurance near “Add to cart”
Most stores don’t fail because they look bad—they fail because they don’t remove doubt fast enough.
Not sure if the mobile marquee slowing down and speeding up on scroll speed and direction is intentional or not, but I would get rid of that behavior. Minor issue, but it is distracting. Mobile homepage is super long. I’d shorten it up a bit. Looks nice!
Hey, had a quick look through your store.
You’re not far off, but I wouldn’t rush into ads just yet.
First impression-wise, it’s clean, but it doesn’t fully land trust immediately. With leather products especially, people are a bit more cautious, they want to feel like they’re buying something legit, not just nicely presented. I’d bring your brand story and reassurance (shipping, returns, who you are) a bit closer to the top so it’s seen without digging.
On the product pages, the main thing I noticed is they look fine visually, but they’re not doing enough heavy lifting. When someone lands there, they should instantly understand what makes your product worth choosing over the next tab they already have open. Right now, it leans more descriptive than persuasive.
Also, small friction points add up. Things like:
Not being 100% clear on delivery timing
Not enough “real-life” context images
Limited proof (reviews, usage, or social validation)
None of these are deal-breakers on their own, but together they slow people down, and hesitation kills conversions more than design ever does.
If it were mine, I’d tighten those areas first, then test traffic. Ads tend to expose weaknesses more than fix them.
You’ve got a solid base though, just needs that extra layer of trust and conviction to convert properly.
Hi @arvaneleather ,
I went through the store, including product pages, About Us, and footer. Others have covered the seasonal copy and shipping contradiction well, so I’ll focus on what else is costing you conversions that hasn’t been mentioned yet.
About Us page is a missed opportunity. Right now it’s just FAQs. There’s zero brand story no “who we are,” no workshop photos, no origin story. For $300-$400 handcrafted leather jackets, buyers need to feel they’re buying from real craftspeople, not a dropshipper. Add a short story section: who makes them, where, what leather you use, and why you started. This is one of the highest-impact trust pages for premium products.
Product descriptions are spec-heavy but benefit-light. I checked the Heavy Spiked Gothic Jacket page. The description reads like a parts list: “0.9 to 1.0 MM Cowhide Leather used,” “Pin Badges with High-Quality Studs.” That’s useful, but it doesn’t tell the customer how it fits, how it feels, or who it’s for. Lead with the experience who wears this, what occasions, how does the leather break in then list specs below.
The “Specifications” section on product pages is blank. There’s a Specifications tab on the left side of the product details area with nothing in it. Empty sections hurt credibility, especially at this price point.
“Beautiful Handcrafted Leather Jackets” section on the homepage is nearly invisible. The text is so faded it looks like a rendering error. Either make it readable or remove it. Half-visible elements signal an unfinished store.
No compare-at pricing. Every jacket is $299-$399 with no original price shown. At this price range, showing a compare-at price or a clear value anchor helps justify the spend. If these are genuinely handcrafted and custom, that story alone justifies the price but you need to tell it.
Footer has a raw URL as a menu item. Under Help & Support, one of the links literally reads “https://arvaneleather.com/pages/collab” instead of a proper label like “Collaborate With Us.” Small detail, but it makes the site feel unfinished.
One AI visibility note: Your product schema is basic. If you want ChatGPT, Gemini, and AI shopping agents to surface your products, your descriptions and structured data need to be much richer. Right now an AI agent looking for “handcrafted punk leather jacket men” wouldn’t have enough structured context from your pages to confidently recommend you. Happy to go deeper on this if you’re interested.
The photography and product range are genuinely strong. Fix the trust gaps and content issues above and you’ll be in a much better position before spending on ads.
Regards,
Rahul
the leather work looks great honestly. couple things that might be stopping someone from hitting buy though: first, what’s your return policy situation? for anything over $100 where people can’t touch the leather or feel the weight, a clear and generous return policy is the single biggest conversion lever. if it’s not on every product page above the fold, that’s probably costing you.
second thing, check your checkout on mobile. sometimes the jump from product page to checkout feels like a different site and people bail. if you’re running shopify’s default checkout you’re probably fine, but if you’ve customized anything in there it’s worth testing end to end yourself.
Hello @arvaneleather
I have reviewed your store and would recommend the following improvements:
